The folks at Blogworld pointed out that I wrote this piece 4 years ago about whether social media would kill conferences. Clearly, that hasn’t happened, but I thought it’d be interesting to see what’s happened in the marketing and social media conference space in that time period: For most of the conferences named in this…
A short while back, Evernote announced a new app for its platform, Evernote Hello. It’s a direct competitor to Cardmunch from LinkedIn, and it’s quite nice (doubly so if you have a paid Evernote account). If you’ve not used Cardmunch, Evernote Hello is basically a business card scanner. You take business cards you collect at…
With the coming of mega-events like SxSW and other large events, one of the natural questions to ask is, which events should you be going to in order to further your business and your knowledge? The answer is surprisingly simple: whichever events have the people you want to see. Let’s look at a couple of…
I’ll play devil’s advocate on CC Chapman’s excellent post recently asking where the advanced conferences are. There aren’t any. And I mean that in all seriousness. The more advanced you become in any field, the less general information is going to help you, because you’ve learned it. The more advanced you become in any field,…
Yesterday, we talked about what makes a conference valuable. If you missed that article, please go check it out first, since today will build on that framework. Let’s talk about how to squeeze more value out of conferences at a personal level. Unsurprisingly, the same 4 things that make a conference valuable in general are…
It’s been a rough few years for conferences. With continuing economic strain, there’s been more pressure on companies to sponsor and on employees to attend, while inside companies, there’s been more pressure to reduce costs and cut out perceived frivolities. Amidst all of this, it’s worth asking what the value of conferences truly is in…
At today’s Eduweb conference, I had the pleasure of sitting in on Julie Campbell’s Storytelling session. Julie brought lots of things to think about and questions to ask. A few simple takeaways: Your child never asks at bedtime to tell them about a press release. They do ask you to tell them a story. How…
Day 2 of Blogworld revealed more useful insights from the many speakers and presenters. I took a bunch of notes, but thought I’d share some of my favorite highlights. On social photography, the biggest change in composition, according to Steve Coulson, is the square photograph. Photographers need to start thinking in terms of square again…
I’m speaking this week at Blogworld NYC (#BWENY), but one of my favorite things to do is to go attend other sessions to see what I can learn. There’s always something good to be shared, and even in the “101” sessions, there are usually new tools and new methods to be found for old practices.…
I have the pleasure of speaking to the Social Fresh East crowd today. For those interested, here’s the slides that I’m speaking about.
