I read an interesting comment on Jeff Pulver’s blog tonight about Internet TV: “Seems to me that this is a classic long tail play. The long and simple of it.” The context of the comment led me to write this quick blog post. The Long Tail is a great play if you’re an aggregator. If…
I inadvertently put a twist on blog tag games that makes total sense. When Chris Brogan tagged me with Aidan Hatch’s game, I added to it that you had to keep the chain alive – repost everyone who was tagged before you. This accomplishes three things: Lets you see who has gone before you and…
As promised to my friend and colleague Bryan Person, something of a road map for Bum Rush the Charts and similar flash-mob campaigns. First, something to think about via the HBR Ideacast – the idea of a forest fire. Campaigns can become word of mouth sensations just like a forest fire. If the forest is…
The blogosphere’s alight tonight with the story of Kathy Sierra and the threats made against her. Most of the big blogs have it – Mr. Scoble, Mr. Arrington, Mr. Rubel, Mr. Chapman, and more. Not much else that can be said in terms of expressing outrage in and of itself – lots of other people…
Young Aidan Hatch has managed to create another round of blog tag, asking for 7 songs we like. I got this via Chris Brogan, and had to give it some thought. If I were a parent of a 7 year old online, I’d probably NOT want to see people recommending songs that frankly, as a…
iTunes finally updated – the consensus seems to be that the charts were delayed due to AppleTV’s release and subsequent traffic storm to the iTunes store. US Rock #11 US Overall #99 Canada Rock #10 Canada Overall #53 Netherlands Rock # 2 Sweden Rock #7 Germany Rock #12 Germany #73 Overall Holland #15 Overall Norway…
BRTC is winding down on the East Coast as a lot of folks pack off to bed. Overall, the results of the campaign were good, especially for a first effort of its class. Could they have been better? Absolutely. Could they have been worse? Absolutely. Here’s some thoughts and initial lessons learned. First, I would…
John Wall and I did the second beta test episode of Marketing Over Coffee this morning at a Dunkin’ Donuts in Natick. Today’s topic was Bum Rush the Charts, and I thought I’d blog a little about the marketing efforts going on behind the scenes, plus some thoughts so far. First, a huge thank you…
Out sick today, but that’s okay. One thing that caught my admittedly drowsy eye was this – be aware of whitespace around words, especially links you create. Which will look better to a search robot, particularly one that isn’t terribly smart? Another post on the Financial Aid Podcast… Another post on the Financial Aid Podcast…
New post over at my work site, the Financial Aid Podcast. Let me know what you think in the comments over there.
