Summary In today's episode, I walk through how to prepare for universal analytics data migration as Google phases out the platform on July 1, 2023. Here's what this means for you. You gain a clear framework for deciding whether to back up your historical analytics data and which backup method fits your situation and skill…
Summary In today's episode, I walk through the Bullseye framework for choosing marketing tactics and campaigns when your time and budget are limited. Here's what this means for you. You gain a structured method for picking just three tactics, measuring them each month, and scaling the winners instead of spreading yourself thin across dozens of…
Summary In today's episode, I walk through how to measure B2B influencer marketing without falling into common traps like missing tracking or weak contracts. Here's what this means for you. You gain a clear framework for proving whether an influencer actually moved the needle on your business instead of just generating vanity traffic. You'll also…
Summary In today's episode, I walk through the top five data analytics you should track to measure SEO performance intelligently and diagnose what's working or broken. Here's what this means for you. You get a simple, linear diagnostic framework that tells you exactly where in your SEO funnel things are going wrong. You'll also learn…
Summary In today's episode, I walk through how to create user stories for marketing mix modeling, apply the five Ps framework for requirements gathering, and turn the output into concrete budget decisions. Here's what this means for you. You get a realistic roadmap for building a model that survives statistical scrutiny instead of one that…
Summary In today's episode, I break down whether impressions are a valid metric for measuring public relations performance. Here's what this means for you. You'll discover why a single metric never tells the whole story and how combining top-of-funnel data with revenue-linked outcomes gives you a clearer picture of PR's true value. You'll also learn…
Summary In today's episode, I walk through how to identify and measure the right PR metrics to prove public relations' value to non-PR stakeholders like a CFO. Here's what this means for you. You'll discover that PR ultimately generates just two primary outcomes—awareness and trust—and you'll see exactly how to put measurement frameworks around each…
Summary In today's episode, I break down when to invest in primary research versus relying on imperfect secondary data, walking through the risk, skill, and application factors that drive that decision. Here's what this means for you. You will know how to match your research investment to the stakes of your decision so you don't…
