Summary In today's episode, I walk through how to measure podcast marketing effectiveness across downloads, sponsor performance, brand awareness, and audience engagement. Here's what this means for you. You gain a practical framework for deciding whether your podcast is driving real business results or just vanity metrics. You'll also learn these concepts: the difference between…
Andrew asks, “Hi Chris – dare I ask about Google Analytics 4? Do you think people are making necessary effort to get it up and running?” In today’s episode, I discuss the crucial topic of Google Analytics 4 and the lack of effort people are putting into getting up and running with it. With just…
Summary In today's episode, I explain why so many businesses remain unprepared for Google Analytics 4 and walk through three major consequences of ignoring the migration deadline. Here's what this means for you. You'll gain a clear picture of the ticking clock and avoid losing access to historical data when Universal Analytics sunsets. You'll also…
Summary In today's episode, I walk through how to prepare for universal analytics data migration as Google phases out the platform on July 1, 2023. Here's what this means for you. You gain a clear framework for deciding whether to back up your historical analytics data and which backup method fits your situation and skill…
Summary In today's episode, I walk through the Bullseye framework for choosing marketing tactics and campaigns when your time and budget are limited. Here's what this means for you. You gain a structured method for picking just three tactics, measuring them each month, and scaling the winners instead of spreading yourself thin across dozens of…
Summary In today's episode, I walk through how to measure B2B influencer marketing without falling into common traps like missing tracking or weak contracts. Here's what this means for you. You gain a clear framework for proving whether an influencer actually moved the needle on your business instead of just generating vanity traffic. You'll also…
Summary In today's episode, I walk through the top five data analytics you should track to measure SEO performance intelligently and diagnose what's working or broken. Here's what this means for you. You get a simple, linear diagnostic framework that tells you exactly where in your SEO funnel things are going wrong. You'll also learn…
Summary In today's episode, I walk through how to create user stories for marketing mix modeling, apply the five Ps framework for requirements gathering, and turn the output into concrete budget decisions. Here's what this means for you. You get a realistic roadmap for building a model that survives statistical scrutiny instead of one that…
