Summary In today's episode, I walk through how generative AI applies to analytics, which tools work best for different tasks, and the not-so-secret trick to using AI effectively with your data. Here's what this means for you. You discover that these AI tools are language prediction machines, not math calculators, so pairing them with actual…
Summary In today's episode, I walk through how to use ChatGPT for qualitative survey analysis, from uploading a CSV to generating downloadable charts, categorized spreadsheets, and a methodology document. Here's what this means for you. You'll discover a practical workflow that turns hours of manual coding and pivot tables into roughly 45 minutes of AI-assisted…
Summary In today's episode, I walk through the basics of predictive analytics, its use cases in marketing, and how to apply it to your annual planning. Here's what this means for you. You gain a repeatable way to forecast demand, time campaigns, and squeeze more value out of limited time and budget without guessing. You'll…
Summary In today's episode, I walk through how to break into public speaking as a marketing analytics professional alongside experienced co-hosts. Here's what this means for you. You gain a practical roadmap for going from no audience to landing stages without needing celebrity status. You'll also learn these concepts: how event organizers view speakers as…
Summary In today's episode, I break down the difference between great data, good data, and bad data, and why data quality matters more than tools or talent in AI applications. Here's what this means for you. You will see why feeding AI high-quality data is the single biggest factor in producing reliable, valuable results, no…
Summary In today's episode, I walk through setting up and using Google Business Profile, from initial validation through advanced features for local search visibility. Here's what this means for you. You gain a practical grasp of a foundational local SEO tool that drives real foot traffic and shapes how customers first encounter your business. You'll…
Summary In today's episode, I walk through how to interpret customer satisfaction score data, especially Net Promoter Scores, covering what they are, how to compute them in tools like Google Analytics 4, and what action steps to actually take with the results. Here's what this means for you. You gain a practical framework for collecting,…
Summary In today's episode, I walk through the Q3 2023 Generative AI Bake Off where we test five large language models against 12 tasks across six categories to see which performs best. Here's what this means for you. You'll gain a practical framework for evaluating AI tools before investing your money and time into a…
Summary In today's episode, I explore untapped use cases for AI in businesses with a focus on auditing capabilities of large language models. Here's what this means for you. You gain a fresh perspective on how to use AI tools for comparison and analysis rather than just content generation. You'll also learn these concepts: how…
