Summary In today's episode, I explain why I switched to a video-first content strategy in late 2017 and how I atomize one piece of content into video, audio, and text formats for maximum reach. Here's what this means for you. You can meet audiences wherever they consume content by recognizing that video inherently contains audio,…
Courtney asks, “How many web sessions (or users) would you need to send to a website for the results to be significant?” At first, I thought this question was about A/B testing, which has a whole range of statistics for it. But Courtney is actually asking about how many visitors you need for web analytics…
Summary In today's episode, I break down how much web traffic you actually need for statistically meaningful web analytics, separating the question from A/B testing and getting to what really matters for marketers. Here's what this means for you. You'll discover that tracking improvement in your own metrics month over month delivers far more value…
Summary In today's episode, I unpack a listener's question about forecasting multiple targets and using multi-objective optimization inside IBM Watson Studio Auto AI. Here's what this means for you. You'll see why Auto AI hits hard limits on time series and multi-objective work, and you'll get a practical workaround that turns those limitations into results.…
Summary In today's episode, I preview an upcoming B2B marketing talk about why most analysis fails to drive decisions and what you can do about it. Here's what this means for you. You stop dumping data on someone's desk and start delivering insights that move your business forward. You'll also learn these concepts: the three-question…
CC asks, “What’s the most valuable analysis overall for a small business to perform?” If we define a small business as an enterprise with less than $1 million in sales and fewer than 10 employees, then from an overall business perspective it’s got to be RFM analysis. Nothing else comes close in terms of helping…
