Suzanne asks, “How do you get Google Analytics to show you the name of the pdf being clicked on?” This is a followup to my February 20th video on tracking PDFs as goals in Google Analytics. The short answer is that we have to create a pageview using Google Tag Manager with the built-in Click…
Summary In today's episode, I walk through how to track PDF downloads in Google Analytics using Google Tag Manager. Here's what this means for you. You'll be able to see exactly which PDFs visitors click on and treat them as page views just like any other page on your website. You'll also learn these concepts:…
Taiylor asks, “We are a small air-freshening brand with a subscription service… who should we collaborate with?! I’m struggling to come up with a complementary brand or even a TYPE of brand.” This kind of question is really important, because very often people will immediately look for businesses with similar styles and types of product.…
Summary In today's episode, I walk through how a small subscription brand can find the right collaboration partners by starting with the customer instead of guessing based on similar business models. Here's what this means for you. You'll move from random outreach to a data-driven shortlist of brands your customers already trust and overlap with.…
Kat and about 30 other people ask, “What’s up with Black Friday ads and deals starting earlier and earlier every year?” Markets follow wallets. If there wasn’t demand for it, markets wouldn’t sell it. Watch the video for a tour through just a little of the data to see why markets are behaving as they…
Summary In today's episode, I explore why Black Friday ads keep creeping earlier every year and what search data reveals about consumer intent. Here's what this means for you. You gain a framework for timing your own marketing campaigns by spotting the inflection point where buyer interest begins to spike. You'll also learn these concepts:…
Summary In today's episode, I challenge you to find tips and tricks videos for the software tools you use every day and turn small efficiencies into meaningful time savings. Here's what this means for you. You'll surface hidden shortcuts in tools like Google Analytics, HubSpot, Salesforce, Outlook, Chrome, and Slack that can easily reclaim ten…
Summary In today's episode, I walk through how to set meaningful KPIs for your community management team in 2020, going beyond basic response time metrics. Here's what this means for you. You'll learn why community management differs from customer service and requires its own measurement framework focused on loyalty, evangelism, and long-term growth. You'll also…
Summary In today's episode, I walk through how to build a content inventory from your YouTube channel so you can organize everything you've already published into topic-based lists. Here's what this means for you. You'll turn a scattered back catalog into easy-to-navigate resources that help new audiences catch up on all of your work without…
