Ann asks, “Accessible and inclusive content marketing has garnered more attention in the last couple of years. How have you seen/heard brands address either or both topics?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript…
Summary In today's episode, I dive into how brands can create accessible and inclusive content marketing that reaches wider audiences instead of excluding potential customers. Here's what this means for you. You'll discover that simple additions like captions, alt tags, and transcripts don't just serve people with disabilities but also dramatically expand who can consume…
Summary In today's episode, I walk through how to use the built-in features of tools you already pay for instead of buying new point solutions for every marketing need. Here's what this means for you. You save money and time by uncovering capabilities hiding inside software like Google Hangouts and Apple Clips that handle closed…
