Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. Why? Reporting is in a confused, bad state today. We drown in data daily. We create reports of stunning complexity and detail. Yet when we talk to our stakeholders and fellow marketers, very few people love the reporting they receive or…
How hot is influencer marketing? Influencer marketing is now more searched for, via Google Trends data shown above in blue, than email marketing or social media marketing as a whole. Influencer marketing is the latest, the greatest, the hot thing that every marketer has been mandated to master. In this series, we’ll delve into three…
I was asked recently if I had a list of basic resources for marketers who want to learn more about AI. Here’s a quick roundup of some of the things I’ve contributed to and some blogs to subscribe to, as of early 2017. Marketing Over Coffee episodes: AI part 1, a broad look at the…
My friend and former colleague Cathy asked, “What are your favorite apps that make business travel/life better? Wondering what I might be missing.” This is a great question. Let’s break it down into pieces. For the apps I list below, most should be in both Apple’s App Store and Google Play. Obvious Business Travel Apps…
We redefine synergy from a mere buzzword into a measurable, multiplicative marketing principle, introducing the 5P Framework (Purpose, People, Process, Platform, Performance) as a strategic system to move beyond siloed, additive efforts. We argue that by systematically aligning high-level purpose with the people, processes, and platforms that drive execution, organizations can create a cohesive system…
Digital marketing is at a crossroads. Thanks to dark traffic, we can no longer rely on our software alone if we want clean, clear analytics and true, verifiable attribution in our marketing analytics data. Tackling dark traffic will require significant resources just to keep the attribution we have. What is Dark Traffic Dark traffic is…
