Job seekers seem to be taking a spray and pray approach, stuck in the bad old days of marketing. What should they do differently? Adopt account-based marketing (ABM). In this part of our series, we’ll look at the framework for finding the right job with ABM. ABM is built on the basics of marketing, like…
Facebook released a number of changes and innovations for marketers, consumers, brands, and technologists yesterday at its F8 conference. As is typical for an engineering-led organization, what the general public was told was not as interesting as what developers were told. The big announcement of the day, of course, was the addition of bots to…
I had the privilege of speaking at the Social Tools Summit, on the topic of Scaling Innovation, a thin slice of my new book, Leading Innovation. You can watch the entire keynote here: Don’t see anything? Click this link to go to YouTube. If you’d like a copy of my prepared remarks, you can download…
Job seekers seem to be taking a spray and pray approach, stuck in the bad old days of marketing. What should they do differently? Adopt account-based marketing (ABM). In this part of our series, we’ll look at the framework for finding the right job with ABM. ABM is built on the basics of marketing, like…
Job seekers seem to be taking a spray and pray approach. They’ll fling their resume at anything that moves – and that’s it. They carpet bomb their prospect list and hope someone calls them back with an interview. Job seekers are still stuck in the bad old days of marketing. What should they do differently?…
Marcus Sheridan posted recently about how little effort job seekers exert in standing out from the crowd. His example was cringeworthy on the part of the job seeker: he posted an opening for a social/video professional and not a single job seeker shot a single frame of video in their application. Marcus isn’t alone. I’m…
When we’ve got a problem to solve in digital marketing analytics, chances are we turn to our measurement tools for answers. As I’ve often said in the past, the fastest way to boost our marketing results is to fix the most broken metric first. There’s no point in increasing audience by 50% if our lead…
I received this email from a vendor after the MarTech conference: “I saw that you attended the MarTech conference in San Francisco. Glad you got a chance to stop by our booth. My colleague at the VENDOR booth said you were interested in learning about PRODUCT, our DESCRIPTIVE SOLUTION WITH BUZZWORDS. If you would like,…
