Personal branding has been a hot topic since the dawn of the digital age. In the last 13 years, it’s become one of the most searched topics by people: However, one area of personal branding has remained elusive: measuring it effectively. Many personal branding guides, coaches, and textbooks advocate tracking little bits of data here…
Personal branding has been a hot topic since the dawn of the digital age. In the last 13 years, it’s become one of the most searched topics by people: However, one area of personal branding has remained elusive: measuring it effectively. Many personal branding guides, coaches, and textbooks advocate tracking little bits of data here…
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part 6: Wrapping Up As we wrap up this series, I’d like…
The premise of account-based marketing (ABM) is that we marketers should only expend valuable, scarce resources like time and money on the most probable prospective customers. Why spend on people who won’t buy? Properly implemented, ABM delivers significantly higher ROI than more traditional marketing methods, but its successes have largely been confined to B2B marketing.…
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part 5: Choosing Reporting Technologies When we discuss reporting, we often focus…
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part 4: How to Set a Reporting Cadence When it comes to…
With monitoring of Internet access on the increase (thanks Congress) and the importance of privacy at an all-time high, I thought I’d explain what a VPN is, why you need one, and how to protect more of your privacy online. Explaining Privacy Right now, when we use the Internet – surfing the web, sending email,…
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part 3: How to Build a Relevant Report What goes into our…
Here’s a common marketing analytics question that rarely receives a thorough answer: how do we calculate the digital marketing ROI for a B2B2C company? For those unfamiliar, B2B2C companies are any kind of company that sells a product to an end user through a reseller or distribution channel. For example, Energizer batteries are marketed by…
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part 2: Report Audiences Imagine a movie that was equal parts sci-fi,…
