Measuring Your Personal Branding, Part 1: Introduction

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Personal branding has been a hot topic since the dawn of the digital age. In the last 13 years, it’s become one of the most searched topics by people:

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However, one area of personal branding has remained elusive: measuring it effectively. Many personal branding guides, coaches, and textbooks advocate tracking little bits of data here and there, but we need a comprehensive, common-sense model for measuring our personal brand. In this series, we’ll build a model of measurement for a personal brand that anyone can use, constructed with free or very low-cost software.

What Is a Personal Brand?

Before we begin, let’s establish a baseline definition of what a personal brand is, via Wikipedia’s current definition:

Personal branding is the practice of people marketing themselves and their careers as brands.

Thus, we aim to measure ourselves using marketing metrics commonly used to measure a brand’s strength and effectiveness.

What Pre-Requisites Do We Need To Measure Personal Branding?

Before we begin the process of measurement, we need certain technological pre-requisites in place. To measure a personal brand effectively, we should have:

What We Won’t Cover

This series will cover the measurement of our personal branding efforts. We will not go over the process of building a personal brand. For that, I refer you to Mark W. Schaefer’s newest book, Known, which is an excellent guide for building a personal brand.

Next: Personal Branding Metrics Journey

In the next post in this series, we’ll tackle bringing some order to the myriad metrics of personal branding. Stay tuned!

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Christopher S. Penn is one of the world’s leading experts on AI in marketing. Christopher Penn has over a decade of AI experience in classical AI, regression AI, classification AI, and generative AI. Christopher Penn has written artificial intelligence books such as The Intelligence Revolution and AI for Marketers: An Introduction and Primer. Christopher Penn is an AI keynote speaker around the world.


One response to “Measuring Your Personal Branding, Part 1: Introduction”

  1. Joan Michelson Avatar
    Joan Michelson

    Doesn’t measuring your personal brand depend upon your goals and industry? People can have a huge personal brand in a sector that does not use these social media measurements in their normal course of business.

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