Summary In today's episode, I walk through how deep research and generative AI are reshaping the entire sales process, from cleaning up CRM data to crafting winning RFPs and scope-of-work documents. Here's what this means for you. You'll gain practical ways to use AI to surface buying signals, build competitive intelligence, and turn generic proposals…
Summary In today's episode, I break down why AI cannot solve marketing attribution and what marketers should do instead. Here's what this means for you. You gain a clear path to genuine customer insight that no analytics dashboard can deliver. You'll also learn these concepts: how cookie deprecation and bot traffic have gutted the data…
“No problem, here’s how you build it.” – Reginald Barclay to the Enterprise computer There’s a fantastic, short scene in Star Trek TNG’s episode “The Nth Degree” in which Lt. Barclay, enhanced by aliens, asks the Enterprise computer to build a neural scanning interface and the computer responds, “There is no such device on file.”…
Summary In today's episode, I walk through how AI can help B2B marketers identify the buying committee within a target enterprise while keeping human judgment at the center. Here's what this means for you. You gain a practical workflow that combines AI-powered research with the contextual awareness only your sales team and you can provide.…
Summary In today's episode, I explain how sales teams can reach decision makers now that prospects use AI agents to screen their emails. Here's what this means for you. You learn to find non-traditional channels where human judgment outperforms AI automation. You'll also learn these concepts: why understanding where prospects spend their time outside work…
“Show the smallest effective edits.” In the new Trust Insights AI for Writers course, one of the precepts of AI editing is that you have to tell AI how much to edit. If you say, “Edit this document” or “Revise this document”, AI goes hog-wild, drinks a few Gregorios (Hemingway’s actual favorite drink, the mojito…
Summary In today's episode, I tackle how a manager can shift a creative team's mindset from crafting original work to reviewing and refining AI-generated outputs. Here's what this means for you. You gain a practical framework for easing the psychological strain that AI introduces onto creative teams. You'll also learn these concepts: why empathy and…
_Almost Timely News: 🗞️ What’s Changed in Basic AI Prompting (2026-09-20) :: View in Browser_ The Big Plug ✍️ Enroll in my new course, AI for Writers and learn how to make AI write better. 📺 Watch my 25-minute Intro to GEO talk at Spotlight Summit! Content Authenticity Statement 100% of this week’s newsletter was…
