Month: May 2026

  • How to Make AI Follow Your Rules: A Simple Ethics Framework That Changes Everything

    A bit of Friday fun. To an AI trained on the helpful, harmless, truthful trifecta, something like a terms of service agreement carries the same weight as criminal law. Ask it about violating a Terms of Service agreement, and it cluthces its synthetic pearls. Unless you give it a set of ethics principles, like this:…

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  • You Ask, I Answer: Diagnosing Underperforming Google Ads With AI?

    Summary In today's episode, I explain how to use AI agents to diagnose underperforming Google Ads campaigns and automate pixel firing diagnostics. Here's what this means for you. You can stop wasting time on manual troubleshooting and use agentic AI to fix your targeting, offers, and technical tracking. You'll also learn these concepts: how the…

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  • AI Visibility Tools Are Dying: Google’s Personalized AI Search Makes Them Worthless

    The usefulness of “AI visibility” tools is headed to zero very soon. At SEO Week, Garrett Sussman showcased Google’s personalization in AI Overviews and AI Mode for GEO, that Google is adding personalization to AI-powered search results. In the old days, Google’s personalized search meant that you’d get more personalized search results based on your…

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  • You Ask, I Answer: Orchestrating Multi-Agent Debate Loops?

    Summary In today's episode, I explain how to run multi-agent AI loops without incurring massive API costs. Here's what this means for you. You can scale agentic workflows while keeping your technology expenditures predictable and low. You'll also learn these concepts: how local hosting offers a cost-free alternative for specific tasks, why token-based subscription plans…

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  • Almost Timely News: 🗞️ The Broken Bargain of Big Tech (2026-05-03)

    _Almost Timely News: 🗞️ The Broken Bargain of Big Tech (2026-05-03) :: View in Browser_ The Big Plugs New things! 1️⃣ Job to AI Skill and Plugin 2️⃣ My new GEO 101 course Content Authenticity Statement 100% of this week’s newsletter content was originated by me, the human. Learn why this kind of disclosure is…

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  • LinkedIn’s AI Overhaul: Why the New Algorithm Changes Everything (And What It Doesn’t)

    Yesterday, LinkedIn FINALLY confirmed what we all knew: there’s a new algorithmic sheriff in town. Well, it’s not so much a sheriff as it is an entire department. At Trust Insights, we’ve been covering the LinkedIn algorithm for the past two years based on academic papers, engineering content, conference presentations, and more. And we’ve just…

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  • So What? Measuring Competitive Relevance in GEO

    Summary In today's episode, I walk through how to measure competitive relevance in GEO by comparing your pages against competitors when personalization makes traditional visibility metrics unreliable. Here's what this means for you. You gain a practical framework for proving GEO performance to stakeholders without relying on fabricated data from vendors making false claims. You'll…

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  • You Ask, I Answer: Building Repeatable Workflows To Stop AI Mistakes?

    Summary In today's episode, I explain how to build repeatable and programmable workflows to stop agentic AI from repeating errors. Here's what this means for you. You gain reliable AI agents by establishing clear and measurable success metrics. You'll also learn these concepts: why clear outcomes prevent underperformance, how memory files improve guidance, and how…

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