Let’s take a break from all AI all the time to celebrate Lunar New Year! 2026 is the year of the Yang Fire Horse. Let’s break down what this means in Asian lore, with the acknowledgement that each culture (China, Japan, Korea, Singapore, Indonesia, Vietnam, Malaysia, Mongolia, etc.) has their own unique interpretations and this…
Summary In today's episode, I explain how AI search tools interact with traditional search engines to find information. Here's what this means for you. You must maintain strong SEO practices to ensure AI tools find and recommend your brand during their deeper search phases. You'll also learn these concepts: how AI models supplement their knowledge…
Summary In today's episode, I examine the fundamentals of Generative Engine Optimization and how AI models can discover your brand. Here's what this means for you. You can proactively shape the way AI perceives and recommends your business. You'll also learn these concepts: how the shift toward curated training data changes visibility strategies, why new…
_Almost Timely News: 🗞️ How I Think About Building with AI (2026-02-15) :: View in Browser_ The Big Plug Two new things to try out this week: 1. Got a stuck AI project? Try out Katie’s new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website…
Do you have first principles in AI? One of the most useful things you can do in AI systems, but especially agentic AI, is have a clear list of 3-5 first principles. These are the overarching guidelines that tell the machine what it always should be doing no matter what. Part of the reason AI…
Summary In today's episode, I walk through how to prompt agentic AI using the 5P framework, complete with a live demo of building an interactive gopher museum website. Here's what this means for you. You'll gain a repeatable system for turning vague AI ideas into autonomous workflows that connect to your real tools and actually…
Summary In today's episode, I explore how creators can maintain reach and value in a landscape saturated by AI-generated content. Here's what this means for you. You will learn how to pivot from mere content production toward building reliable audience connections. You'll also learn these concepts: how to package content for machine readability, why community…
Summary In today's episode, I examine how artificial intelligence shifts the demand side of the economic equation for content creators. Here's what this means for you. You face a landscape where AI intermediaries actively reduce the attention available for traditional marketing and content. You'll also learn these concepts: why AI summaries decrease the demand for…
