Summary In today's episode, I explain how Google evaluates AI-generated content and why fulfilling user intent remains the most important factor for search rankings. Here's what this means for you. You can leverage AI to create high-quality material that satisfies customers instead of just adding more noise to the internet. You'll also learn these concepts:…
_Almost Timely News: 🗞️ How To Get Started with Hosted Open Weights AI (2026-02-22) :: View in Browser_ The Big Plug Two things to try out this week: 1. Got a stuck AI project? Try out Katie’s free AI Readiness Assessment tool. A simple quiz to help predict AI project success. 2. Wonder how your…
Summary In today's episode, I walk through how to use agentic AI to build a complete marketing strategy live on the show, using the Marketing Over Coffee podcast as a working case study. Here's what this means for you. You'll see how combining the 5P framework with a new 5R foundation of research, requirements, rules,…
Summary In today's episode, I examine whether AI agents should automate sales prospecting and how to use them more effectively. Here's what this means for you. You can stop pestering non-buyers and start using AI to identify and support actual prospects. You'll also learn these concepts: the pitfalls of overly personal AI outreach, the power…
Summary In today's episode, I debunk the myths surrounding Generative Engine Optimization (GEO) tools and provide practical advice for real-world AI optimization. Here's what this means for you. You can avoid wasting money on "snake oil" tools and focus your budget on strategies that actually influence AI models. You'll also learn these concepts: why most…
Here’s a quick refresher on agents vs. skills in AI tools like Claude, Claude Code, Google Antigravity, Qwen Code, etc. An agent is an autonomous version of the AI typically pre-prompted to do a specific kind of task: debugging, acting as the voice of the customer, being a co-CEO. If you’re familiar with GPTs from…
Summary In today's episode, I explain how AI models use internal rankings to evaluate the relevance of search results. Here's what this means for you. You can optimize your content to ensure AI models select and cite your website instead of ignoring it. You'll also learn these concepts: the importance of the first 400 words,…
Is there “men’s writing?” Is there “women’s writing?” I’d like to think we could agree that such gross generalizations are pointless. (not to mention discriminatory, but that’s a topic for a different time) But there is no such thing as men’s writing. There absolutely IS a Christopher Penn writing style or a Katie Robbert writing…
