Month: January 2026

  • Master Your AI Results: The Simple Context Engineering Guide Non-Technical Users Actually Need

    Context engineering is data management. That’s anticlimactic, isn’t it? You hear everyone from Satya Nadella (Microsoft CEO) to AI bros hyping “context engineering” as the next big thing. It’s data management. If prompt engineering is building great recipes, context engineering is building great ingredients. Even the most decorated Michelin-starred chef can’t make rotted, spoiled food…

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  • You Ask, I Answer: Troubleshooting AI Errors?

    Summary In today's episode, I explain how to troubleshoot specific errors or loops in AI responses. Here's what this means for you. You can better diagnose why a model fails and use more effective prompting to get accurate results. You'll also learn these concepts: the distinction between reasoning and non-reasoning models, the advantages of using…

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  • Mastering Prompt Engineering: Why Your Skills Are More Critical Than Ever for the AI Agent Revolution

    Prompt engineering is hot again. Not that it ever went away, but there was a hot minute there where every AI expert was saying that prompting was dead and no one would ever need to learn prompting. Well, that was before agents. And I don’t just mean the big, heavy, super technical ones. ChatGPT Agent…

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  • You Ask, I Answer: Stopping AI Americanisms?

    Summary In today's episode, I show you how to stop generative AI from using American spelling and culturalisms. Here's what this means for you. You can ensure your AI output maintains your specific regional linguistic identity. You'll also learn these concepts: why reasoning models improve accuracy, how positive prompting outperforms negative commands, and how checklist…

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  • Almost Timely News: 🗞️ How to Audit Your Marketing Strategy with AI (2026-01-11)

    _Almost Timely News: 🗞️ How to Audit Your Marketing Strategy with AI (2026-01-11) :: View in Browser_ The Big Plug 🚨 Take this one question survey to tell me and the Trust Insights team what webinar/training content you’d like us to make this year! Content Authenticity Statement 100% of this week’s newsletter was generated by…

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  • How to Ask AI the Right Questions: Why Your Prompts Matter More Than You Think

    Ever had that friend who takes everything literally? You love them, you know them, and you know there are certain things either you just shouldn’t ask them, or you have to be very clear and specific how you ask them. That’s AI. Many of our personal language biases, AI takes literally. And because it’s built…

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  • So What? How to Refresh Your Generative AI for 2026 📱

    Summary In today's episode, I walk through how to refresh your generative AI practice for 2026 by covering three maintenance pillars. Here's what this means for you. You gain a quarterly checklist for keeping your prompts, environments, and models current so your AI output stays accurate and reliable. You'll also learn these concepts: why establishing…

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  • You Ask, I Answer: Fixing AI Memory Loss?

    Summary In today's episode, I explain how to prevent AI models from losing context or memory during long conversations. Here's what this means for you. You can maintain highly accurate and relevant AI interactions by managing how you provide information to the model. You'll also learn these concepts: the limitations of the AI context window,…

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  • The Dark Side of AI: How Automation Could Leave Knowledge Workers as Poor as Farmers

    If farming automation allowed farmers to compress 4,200 hours of labor into 2 hours, increase yields 10x through loss reduction, and dramatically expand their farms’ production, why aren’t farmers rich? Well… there are a variety of reasons. They don’t own the means of production. The John Deere X9 1100 I mentioned in my last post…

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  • You Ask, I Answer: The AI Delegation Line?

    Summary In today's episode, I explore how the dimensions of quality, speed, and cost determine your job security in the age of AI. Here's what this means for you. You can proactively assess your career longevity by measuring your professional performance against these three metrics. You'll also learn these concepts: how the delegation line functions,…

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