Summary In today's episode, I revisit prompt engineering basics and explain why your prompting skills need to evolve alongside today's PhD-level large language models. Here's what this means for you. You'll stop producing generic AI slop and start getting dramatically better outputs by treating modern AI as a knowledgeable collaborator rather than a toddler you…
Be more human? One of the resounding themes from fellow marketers recently is how we have to double down on what makes us human, on human contribution in the age of AI. This sure feels good to hear, doesn’t it? Be more human implies: We’re valuable. We’re valued. We’re valid. And yet, we now have…
Summary In today's episode, I conduct an after-action review of a generative AI project used to migrate Substack posts to WordPress. Here's what this means for you. You can refine your own AI-driven development workflows by studying the practical lessons from this implementation. You'll also learn these concepts: performing effective after-action reviews, specifying user interface…
The easiest AI transformation for your business: second order. Ask yourself this: what do your customers do with your outputs, your products, your services? What happens next? These are the second order effects. And if customers don’t do anything with your products and services… you have no value to them and you’re probably going out…
I celebrated an interesting anniversary very recently. Trust Insights, the company I co-founded with Katie Robbert, has now taken the crown as the longest I’ve ever worked at any one company away from the previous record holder, a financial services company in the early 2000s. As a GenXer, I remember growing up listening to my…
Summary In today's episode, I demonstrate how to use generative AI agents to build a custom WordPress plugin for Substack synchronization. Here's what this means for you. You can leverage advanced AI tools to automate complex coding tasks by providing structured work plans and documentation. You'll also learn these concepts: the importance of creating a…
Could we see an example? If you want to spur adoption of anything – spreadsheets, mobile phones, generative AI – there is no tool more powerful than someone seeing themselves in a place of benefit. People don’t understand theory well. Theory and abstraction are important to understand how the system as a whole works, but…
Summary In today's episode, I demonstrate how to use generative AI to convert a real-world problem into a technical development plan. Here's what this means for you. You can use AI to bridge the gap between a vague idea and a structured implementation roadmap. You'll also learn these concepts: how to define software requirements, how…
Substack Sync for WordPress A WordPress plugin that automatically syncs your Substack newsletter content to your WordPress site. Available on Github! ⚠️ IMPORTANT DISCLAIMER NO SUPPORT IS PROVIDED FOR THIS PLUGIN. USE AT YOUR OWN RISK. This plugin is provided “as is” without warranty of any kind. The author is not responsible for any issues,…
Almost Timely News: 🗞️ How to Test AI Models (2025-08-10) :: View in Browser The Big Plug 👁️ Catch my opening keynote from the American Marketing Association called Never Think Alone: How AI Has Changed Marketing Forever. 👉 My new book, Almost Timeless: 48 Foundation Principles of Generative AI is now available! Content Authenticity Statement…
