Month: March 2023

  • Mind Readings: Large language model bakeoff: Google Bard, Bing + GPT-4 , ChatGPT + GPT-4

    Summary In today's episode, I run a head-to-head bake-off comparing four large language models, GPT-3.5 Turbo, GPT-4, Bing, and Google Bard, across ten questions ranging from factual lookups and adversarial traps to generative content and structured data output. Here's what this means for you. You get a clear, evidence-based picture of which AI tool actually…

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  • You Ask, I Answer: Primary Research vs. Secondary Data?

    Eric asks, “Under what circumstances would you support primary research vs using imperfect secondary data?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…

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  • You Ask, I Answer: Primary Research vs. Secondary Data?

    Summary In today's episode, I break down when to invest in primary research versus relying on imperfect secondary data, walking through the risk, skill, and application factors that drive that decision. Here's what this means for you. You will know how to match your research investment to the stakes of your decision so you don't…

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  • You Ask, I Answer: Unifying Marketing Data?

    Jose asks, “What is your best advice about collecting data from different platforms? How to unified data for better reading? Is there any recommended tool?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain…

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  • You Ask, I Answer: Unifying Marketing Data?

    Summary In today's episode, I break down how to unify data from multiple platforms using data warehousing techniques. Here's what this means for you. You gain a practical framework for deciding whether to buy a vendor solution or build your own pipeline based on your budget and technical skill. You'll also learn these concepts: the…

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  • You Ask, I Answer: Marketing Reporting Frequency?

    Monica asks, “What frequency should our reporting be?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. In today’s episode, Monica asks, “What frequency…

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  • You Ask, I Answer: Marketing Reporting Frequency?

    Summary In today's episode, I answer a viewer's question about how often you should be reporting and explain how to determine the right cadence for any business or department. Here's what this means for you. You'll learn to anchor your reporting frequency directly to your decision window so you can catch problems early and capitalize…

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  • Almost Timely News: How Large Language Models Are Changing Everything

    Almost Timely News: How Large Language Models Are Changing Everything (2023-03-19) :: View in Browser 👉 Take my new free course on how to improve your LinkedIn profile and make yourself more appealing to hiring companies ➡️ Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube…

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  • #SaveWarriorNun Commentary on #WarriorNun Twitter Measurement

    Summary In today's episode, I break down the two main methods companies use to collect Twitter data and explain why different tools give different tweet counts for the Save Warrior Nun campaign. Here's what this means for you. You learn that the differences in numbers reflect API access levels rather than measurement errors, so directional…

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  • So What? It’s our birthday – 5 years of Trust Insights

    Summary In today's episode, I take you through Trust Insights' five-year anniversary retrospective with co-founders Chris and John, covering the company's origin story, the values that shaped our culture, and the lessons we learned from surviving a pandemic. Here's what this means for you. You gain a candid look at how bootstrapping a firm, choosing…

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