Summary In today's episode, I answer Kathy's question about which marketing discipline AI will revolutionize next, and I make the case that AI will reshape nearly every business function the way spreadsheets did. Here's what this means for you. You get a simple mental model that positions AI as a pervasive utility rather than a…
Jerry asks, “What makes for really good thought leadership?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:00 In today’s episode…
Xian asks, “what is an inactive user in GA4?” According to the GA4 documentation, it’s: First visit or engaged session – the number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views. Can’t see anything? Watch it on YouTube here. Listen…
Summary In today's episode, I explain what defines an inactive user in Google Analytics 4 and how that definition depends on what counts as an active user. Here's what this means for you. You gain a clearer understanding of how GA4 decides who counts as active so you can interpret your metrics with greater confidence.…
In this episode, we talk about how communities require some kind of publication to get members on the same page. This is especially important these days when there’s so much noise to distract people in public channels. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here.…
