Summary In today's episode, I break down how ChatGPT and large language models actually work, why prompt engineering matters, and what these tools mean for marketers and professionals. Here's what this means for you. You gain a clear-eyed view of probability-based AI and learn how to use guardrail prompts to get higher-quality output on your…
Almost Timely News: Broken Agreements (2023-03-12) :: View in Browser 👉 Take my new free course on how to improve your LinkedIn profile and make yourself more appealing to hiring companies ➡️ Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an…
Cathy asks, “What marketing discipline will be the next one to be revolutionized by AI?” In today’s episode, Kathy asks: what marketing discipline will be the next one to be revolutionized by AI? What business hasn’t been revolutionized by AI? What discipline will not be? Very few will not be affected, right? Very few will…
Summary In today's episode, I answer Kathy's question about which marketing discipline AI will revolutionize next, and I make the case that AI will reshape nearly every business function the way spreadsheets did. Here's what this means for you. You get a simple mental model that positions AI as a pervasive utility rather than a…
Jerry asks, “What makes for really good thought leadership?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:00 In today’s episode…
Xian asks, “what is an inactive user in GA4?” According to the GA4 documentation, it’s: First visit or engaged session – the number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views. Can’t see anything? Watch it on YouTube here. Listen…
Summary In today's episode, I explain what defines an inactive user in Google Analytics 4 and how that definition depends on what counts as an active user. Here's what this means for you. You gain a clearer understanding of how GA4 decides who counts as active so you can interpret your metrics with greater confidence.…
Summary In today's episode, I walk through how to set up A/B tests for ChatGPT content to measure whether AI-written marketing performs better than human-written work. Here's what this means for you. You'll gain a practical framework for evaluating ChatGPT's effectiveness in your marketing without needing standalone testing platforms. You'll also learn these concepts: how…
