Luca asks, “I’ve been doing SEO for about 8 months now and I have a few clients that I service. My question is what avenues or skills (related to SEO, like web development) should I invest time in to increase my skill base and what could i potentially do to create more value out of…
Summary In today's episode, I answer a question from an SEO practitioner about which skills to invest in and how to create more value for their clients. Here's what this means for you. Building a community becomes your strategic insurance policy against algorithm changes and the rising difficulty of getting anyone's attention. You'll also learn…
If you want to improve your life, listen to people who will help you achieve the success you want. You don’t necessarily have to cut toxic people out of your life, but you can choose to listen to different, more helpful voices. Can’t see anything? Watch it on YouTube here. Listen to the audio here:…
Summary In today's episode, I reframe the classic advice about surrounding yourself with successful people by suggesting you focus on who you listen to rather than who you hang out with. Here's what this means for you. You can shift your mindset and pursue your own definition of success without having to dramatically cut family…
Summary In today's episode, I walk through the new edition of the Data Driven Marketers Essential Planning Guide for 2023 and show you how to use it for your marketing calendar. Here's what this means for you. You gain a week-by-week roadmap built on machine learning forecasts of office attendance so you can time campaigns…
Ollyvia asks, “If you are starting a brand from scratch, where should I start?” The emotional aftertaste of a brand is the sum of a series of experiences. If you’re starting a brand from scratch, you need to decide what emotional aftertaste you want to evoke in your customers. Consider what other brands in your…
Summary In today's episode, I walk through how to define a brand's emotional aftertaste when starting from scratch, drawing on examples from coffee chains and consulting firms. Here's what this means for you. You gain a practical framework for choosing specific emotions that set your brand apart instead of defaulting to generic satisfaction that every…
Sara asks, “Is gated content now an outdated tactic? What should we be thinking about for B2B marketing in 2023?” Gated content is not an outdated tactic, it is however often misused and can be ineffective for a lot of marketers. The main reason for this is that a lot of content isn’t worth gating…
Summary In today's episode, I address whether gated content is an outdated B2B marketing tactic and explain the real reason most gated campaigns fail. Here's what this means for you. You'll stop wasting leads on content that hasn't earned the right to ask for someone's data. You'll also learn these concepts: why gating content works…
