When it comes to content creation, it’s important to consider whether you want to provide a kitchen tour or a cooking class. A kitchen tour is a good way to show off all the different tools and appliances you use, but it’s not going to be super helpful if your audience doesn’t already know how…
Summary In today's episode, I explore the difference between kitchen tours and cooking classes as a metaphor for how marketers and content creators should think about their educational material. Here's what this means for you. You'll gain a clear framework for deciding whether your audience needs a broad tool overview or a focused step-by-step walkthrough…
Be careful when extending trust to thought leaders outside of their domain of expertise. Make sure they have earned that trust by being transparent about their sources and citing them when appropriate. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is…
Summary In today's episode, I explore what makes someone a true thought leader and the dangers of extending trust beyond someone's area of expertise. Here's what this means for you. You gain a practical framework for evaluating whose advice deserves your trust and when to ask for citations. You'll also learn these concepts: how the…
Vodka is a neutral grain spirit that is typically flavorless and odorless. The marketing of vodka is mostly about the bottle and the brand. The contents of the bottle are usually the same from one vodka to another. With the explosion of open source AI generation tools, the contents of the bottle are usually one…
Summary In today's episode, I draw a comparison between vodka and AI generation tools to explain why most vendors offer essentially the same underlying technology. Here's what this means for you. You can save money and time by recognizing that most AI tools rely on the same open source models, so you should evaluate vendors…
