Key points from this episode: Cookies are small pieces of text that are placed on your computer by websites you visit. They are used to track users and remember their preferences. There are two types of cookies – first party and third party. First party cookies are placed by the website you are visiting. Third…
Summary In today's episode, I break down the cookieless future and explain why marketers should stop panicking about the death of third-party cookies. Here's what this means for you. You'll discover that shifting from demographic-based ad targeting to context and creator partnerships actually produces stronger, more relevant marketing results. You'll also learn these concepts: how…
Key points: Cigarette smoking is allowed in many indoor spaces in Serbia, which results in poor air quality. Just a few smokers in an enclosed space can make the air quality unbearable for everyone. Poor air quality is a problem not just for COVID, but for other respiratory diseases as well. Masks are an effective…
Summary In today's episode, I share a personal experience from Belgrade, Serbia, to illustrate how quickly airborne particles spread indoors and why properly fitted masks are so effective at blocking them. Here's what this means for you. You gain a practical lens for judging air quality in any enclosed space without needing expensive equipment or…
Megan asks, “What is a good google ad budget? Is 1,000 / month too low for good results?” There is no one-size-fits-all answer to the question of how much you should spend on Google Ads, as it depends on factors such as the level of competition you are facing, the targeting you are using, and…
Summary In today's episode, I break down what determines a good Google Ads budget and why there's no single right answer to that question. Here's what this means for you. You gain a clear framework for deciding how much to spend based on your competition, targeting, and goals rather than guessing at a magic number.…
Joao asks, “What should we do when you have a lot of backlinks but most of them are with low authority? Since they are lowering our authority should we remove them or leave them and keep trying to get new backlinks?” If you have a lot of low quality backlinks, it depends on how you…
Summary In today's episode, I tackle an SEO question about what to do when you have many low-authority backlinks dragging down your site. Here's what this means for you. You'll discover why content quality matters far more than link cleanup when you want real authority. You'll also learn these concepts: the first-best-only framework for earning…
