Valda asks, “How do you recommend presenting analytics to marketing managers and creative teams who are mainly focused on their next project and not how the last one performed?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?…
Summary In today's episode, I break down how to present analytics to marketing managers and creative teams by framing your data around what drives their paychecks and bonuses. Here's what this means for you. You transform analytics presentations from ignored reports into compelling sales pitches by tying every insight directly to someone's personal incentives and…
Shelley asks, “I understand the general idea behind the analytics maturity model, but how do you advance? Where are the instructions on how to move to higher stages?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit…
Summary In today's episode, I break down how to advance through the five stages of the marketing analytics maturity model. Here's what this means for you. You discover that curiosity and better question-asking are the primary engines for moving from descriptive to prescriptive analytics. You'll also learn these concepts: how each stage progresses from describing…
Conor asks, “What advice would you give to business leaders who are feeling daunted by the decision making process?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more…
Summary In today's episode, I walk through migrating Google Data Studio reports from Universal Analytics to Google Analytics 4 with a live dashboard rebuild. Here's what this means for you. You gain a systematic process for auditing your existing reports so your analytics survives the platform transition without losing critical insights. You'll also learn these…
Conor asks, “It would be great to hear about an important business decision you’ve made in your career – the pre-considerations, your thought process, the steps you took to put the decision into action and the key takeaways.” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio…
Instead of thinking about taxes as levies and fines we pay in a punitive sense, what would it look like if we regarded them the same way we do a Netflix subscription? Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You…
