Summary In today's episode, I reframe citizenship and taxes as a subscription service you can evaluate, change, and compare across nations. Here's what this means for you. You gain a modern mental model for thinking about what your tax dollars buy and whether a different country offers a better deal for your values. You'll also…
Summary In today's episode, I talk with Christy Hiler, president and owner of Cornette, about her initiative called Own It, which shines a light on the lack of female ownership in the advertising business. Here's what this means for you. You discover why fewer than 1% of US ad agencies are women-owned compared to roughly…
Heidi asks, “Are companies challenged in their adoption of AI by siloed data?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes…
Summary In today's episode, I break down why siloed data sabotages AI adoption inside companies. Here's what this means for you. You gain a clearer lens for diagnosing why your AI initiatives stall, even when the technology itself works perfectly. You'll also learn these concepts: why treating AI as just another kitchen appliance means you…
Heidi asks, “What challenges keep you from examining and/or using AI for your current marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find…
Summary In today's episode, I break down the biggest challenges that keep companies from adopting AI for their marketing. Here's what this means for you. You gain a practical framework for deciding when AI is actually the right tool for your marketing problem versus when a simpler approach works better. You'll also learn these concepts:…
Conor asks, “What opportunities and/or hurdles do you see on the horizon in the next 6-12 months that will influence leaders decision making ability?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to…
Summary In today's episode, I break down what actually works in SEO for 2022 by walking through how Google Search functions today and how to use Search Console data to diagnose site problems. Here's what this means for you. You gain a clear framework for matching your content to real user intent while using Google's…
