Summary In today's episode, I explain why now is the time to migrate from Universal Analytics to Google Analytics 4 and break down what makes the transition feel more daunting the longer you wait. Here's what this means for you. You discover a clear timeline plus a simple forcing strategy that gets you fluent in…
Summary In today's episode, I walk through the most common questions agencies face when pivoting clients to Google Analytics 4 ahead of the Universal Analytics sunset. Here's what this means for you. You avoid the trap of one-click migration tools by focusing on people, process, and proper configuration instead. You'll also learn these concepts: why…
Bill asks, “If you wanted to examine search terms in bulk, how would you do so? The goal would be to determine what terms are driving traffic to a website over time, and learning how those terms and their volume change over time.” Can’t see anything? Watch it on YouTube here. Listen to the audio…
Summary In today's episode, I walk through how to examine search terms in bulk to uncover what drives traffic to a website over time. Here's what this means for you. You gain a reliable framework for turning raw search data into forward-looking marketing forecasts you can time campaigns against. You'll also learn these concepts: how…
Kat asks, “What’s the most effective way to tackle incrementality for small businesses?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes…
Summary In today's episode, I share a motivational message about resilience and finding strength during difficult times. Here's what this means for you. You learn how to keep pushing forward even when life feels overwhelming and uncertain. You'll also learn these concepts: how smiling through hardship can shift your mindset, why getting up after falling…
Summary In today's episode, I walk through the most effective ways to measure marketing incrementality for small businesses. Here's what this means for you. You can prove whether campaigns actually drive results beyond business as usual without needing expensive attribution software. You'll also learn these concepts: why disciplined discrete tracking with unique URLs and phone…
