I had a chance to sit down with Manxing Du, Senior Machine Learning Researcher at Talkwalker. We talk about pressing issues in AI and machine learning, natural language processing, bias in datasets, and much more. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a…
Summary In today's episode, I interview Manjing Du from TalkWalker about practical AI and NLP challenges in production data science. Here's what this means for you. You gain a grounded view of how contextual embeddings, bias mitigation, and model drift play out in real industry work. You'll also learn these concepts: why transformer-based models solve…
A fireside chat with Christy Hiler, president and owner of Cornett and UntilYouOwnIt.com, a movement focused on increasing the number of women-owned marketing and advertising agencies. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!…
Susan asks, “Some marketers say that clicks are not a great indicator of content performance. They say we need a tool that measures intent, what do you think?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit…
Summary In today's episode, I walk through how Google Analytics 4 handles social media advertising and attribution with a live demo of the platform's interface. Here's what this means for you. You'll learn practical techniques for setting up conversions, choosing attribution models, and avoiding common UTM mistakes that distort your data. You'll also learn these…
Summary In today's episode, I tackle a listener's question about whether clicks truly measure content performance and walk through a rigorous approach to evaluating content intent. Here's what this means for you. You'll gain a framework for linking content metrics to real business outcomes so you can stop guessing what works and start measuring what…
Christin asks, “What measurement strategy do you suggest for companies that don’t sell anything and are focused on behavior change?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for…
Summary In today's episode, I explain how to build a measurement strategy for organizations focused on behavior change rather than direct sales. Here's what this means for you. You learn how to correlate your daily activities to the outcomes you care about and then test those correlations to prove true causality. You'll also learn these…
