Month: January 2022

  • You Ask, I Answer: Bounce Rate and Blog Content

    Molly asks, “What does bounce rate REALLY mean when it comes to blog content?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older…

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  • You Ask, I Answer: Bounce Rate and Blog Content

    Summary In today's episode, I break down what bounce rate actually means for blog content and why a single number can mislead you. Here's what this means for you. You'll stop treating bounce rate as one universal metric and start reading it in context so you focus your energy on pages that truly need fixing.…

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  • You Ask, I Answer: Unifying Mobile and Desktop Users

    Anne asks, “How do you easily find out if mobile users who abandon your form come back later and use the desktop to complete the task?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!…

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  • You Ask, I Answer: Unifying Mobile and Desktop Users

    Summary In today's episode, I walk through how to track users across multiple devices when they abandon a form on mobile and later complete it on desktop. Here's what this means for you. You gain the ability to unify those fragmented user journeys so your analytics actually reflect how real people browse, switch devices, and…

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  • Almost Timely News, 9 January 2022: Obstacles to Your Goals, You Ask, I Answer

    Almost Timely News, 9 January 2022: Obstacles to Your Goals, You Ask, I Answer :: View in Browser Struggling to demonstrate marketing’s value at your agency or department? Watch this on-demand session to learn how to show real value in reporting and ROI » What’s On My Mind: Two Sets of Obstacles A couple of…

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  • You Ask, I Answer: Will AI Become Self-Aware?

    Max asks, “Do you think it is possible that AI becomes more advanced to the point where an algorithm or deep learning can develop its own conscious thoughts?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit…

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  • So What? Email Marketing

    Summary In today's episode, I walk through email marketing best practices for the new year, including list hygiene, handling subscriber turnover from job changes, and strategies for re-engaging your audience. Here's what this means for you. You get a practical framework for keeping your email list healthy and turning casual subscribers into engaged readers who…

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  • You Ask, I Answer: Will AI Become Self-Aware?

    Summary In today's episode, I explore whether artificial intelligence could eventually develop true consciousness and the computational breakthroughs required to reach that milestone. Here's what this means for you. You'll discover why current AI remains far from genuine thought and what technical hurdles stand between today's systems and machine sentience. You'll also learn these concepts:…

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  • You Ask, I Answer: What I Wish I’d Known About AI

    Paul asks, “Looking back on the way you learned about AI, is there anything you wish you would’ve figured out first?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter…

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  • You Ask, I Answer: What I Wish I’d Known About AI

    Summary In today's episode, I break down the four foundational areas every machine learning and data science learner needs to master. Here's what this means for you. You'll get a clear self-assessment framework to identify your strongest and weakest skills so you can target your professional development more effectively. You'll also learn these concepts: why…

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