Heather asks, “Do you do custom UTMs for every link in your email newsletters? Or do you let your email marketing platform’s tracking codes step into the gap?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit…
Summary In today's episode, I answer a listener question about whether to use custom UTM tracking codes in email newsletters or rely on built-in platform tracking. Here's what this means for you. You discover how a self-hosted URL shortener solves attribution problems when email marketing software sends non-standard UTM codes. You'll also learn these concepts:…
Matt asks, “How do you know which content topics are working?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of You…
Summary In today's episode, I walk through the Traction Model framework and its 21 marketing tactics to power your business strategy. Here's what this means for you. You gain a clear roadmap for choosing where to focus your marketing efforts instead of spreading resources too thin across channels that never get enough attention. You'll also…
Summary In today's episode, I walk through how to figure out which content topics drive the best conversions on your website. Here's what this means for you. You'll get a practical framework for moving from gut-feel topic selection to data-backed decisions that tie directly to your revenue or lead goals. You'll also learn these concepts:…
Sunny asks, “How do you create an argument (using data) that a piece of content is “working”. Is there a go-to formula you can pull to say – yes, kinda/sorta, needs work, or nope?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question…
Summary In today's episode, I walk through three practical formulas for proving with data whether a piece of content is actually working. Here's what this means for you. You gain a clear decision-making framework that ties every page or post to real revenue and conversion impact. You'll also learn these concepts: how a Markov chain…
Tiffany asks, “What are some best practices and templates for reporting out at high-level meetings. Too often analytics can get into the weeds. No one wants that. What metrics should leadership actually care about?”” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question…
