Christopher S. Penn – Marketing AI Keynote Speaker

Month: October 2021

  • Almost Timely News, 10 October 2021: Leadership, Competitive SEO, Social Media Analytics

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    Christopher S Penn

    Almost Timely News, 10 October 2021: Leadership, Competitive SEO, Social Media Analytics :: View in Browser Learn how to build better dashboards and reports in this free class » What’s On My Mind: Are You a Leader? This week, my company held a focus group for some reporting products we’re aiming to improve, and at…

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  • Basics of Social Media Marketing Analytics Tools

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    Christopher S Penn

    One of the most common questions asked in social media marketing is, “What’s the best tool for analyzing and reporting your social media marketing?” This is a sensible question; after all, if you can’t measure something, you can’t manage it. That’s business common sense 101. So, the next logical question is, what outcome are you…

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  • Marketing Data Science: Introduction to Data Blending

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    Christopher S Penn

    One of the truths we don’t talk about nearly enough in marketing data science is the need to blend data. There are very few data sources that are a single source of truth by themselves, that need no augmentation or supplementation to provide maximum value. Even our most favorite, most used tools like Google Analytics,…

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  • Almost Timely News, 3 October 2021: Technical Debt, Content Marketing Analytics, Server Change

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    Christopher S Penn

    Almost Timely News, 3 October 2021: Technical Debt, Content Marketing Analytics, Server Change :: View in Browser Learn how to improve your Twitter analytics with my free hands-on masterclass » Important: I Just Changed Servers A quick note before we get to this week’s content. I just upgraded my marketing automation software and changed servers,…

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