Summary In today's episode, I walk through how to turn SEO keyword and competitor research into actionable, predictive insights using time series forecasting. Here's what this means for you. You gain a practical method for timing your content to match when audiences actually care about a topic instead of guessing. You'll also learn these concepts:…
I minted (created) my first NFT a couple of weeks ago. It sold for something like US$15. While that in no way makes me an expert at any of this, it does at least give me a little perspective on the topic that isn’t purely theoretical or academic. So, what the heck is all this…
Have you ever been sick? Caught a cold, had the sniffles, ate something bad, maybe got injured? Sure. I can’t think of anyone besides people who have completely offline immune systems who hasn’t gotten sick at least once in their lifetime. Can you? How do we treat those people? Well, they’re just ordinary people like…
Summary In today's episode, I walk through SEO competitive analysis basics using Trust Insights' own data as a live case study. Here's what this means for you. You learn how to identify your true organic search competitors and uncover content gaps you may have been missing entirely. You'll also learn these concepts: how SEO tools…
One of the truths we don’t talk about nearly enough in marketing data science is the need to blend data. There are very few data sources that are a single source of truth by themselves, that need no augmentation or supplementation to provide maximum value. Even our most favorite, most used tools like Google Analytics,…
Summary In today's episode, I walk through SEO keyword analysis basics and the five categories of keywords marketers should research. Here's what this means for you. You gain a structured framework for moving beyond guesswork so you can prioritize keywords by volume and difficulty and actually rank for meaningful search terms. You'll also learn these…
