I saw in my social media monitoring system the other day that someone had written a blog post and linked to one of mine. Ordinarily, that’s a good thing, and not something of concern, but when I saw the anchor text, I had a mild concern. The anchor text read: “A recent study by Christopher…
Summary In today's episode, I walk through easy wins for adopting Google Analytics 4 alongside your existing GA3 setup with practical tips on configuration, analysis, and change management. Here's what this means for you. You'll learn how to ease the migration to GA4 without breaking your current analytics so your team can adapt gradually instead…
One of the easier to solve marketing mistakes I hear is when someone says they need to do just a bit of keyword research for their search engine optimization. When you hear keyword research, what does that phrase mean to you? AHREFS defines keyword research like this: “Keyword research is the process of understanding the…
One of the more interesting methods for checking out competitors in digital marketing is to look at who you have the most keyword and topic overlap with in SEO. Why? From a search perspective, overlap tells you who you’re competing with in terms of audience – which other sites you’re directly clashing with for eyeballs…
I had a chat recently with a conference organizer about an upcoming talk I’ll be doing on the basics of measurement, and in this conversation, I came to the realization about what many of us – myself included – have been doing wrong when it comes to measurement. Measurement, in this context, is how we…
This week, I had the pleasure of sitting down with IBM Project Debater system lead Yoav Katz for an in-depth chat about how Project Debater has evolved since its debut at IBM THINK 2019 and how it’s being used for the GRAMMY Debates with Watson. What is IBM Project Debater For those unfamiliar, Project Debater…
Brett asks about whether the learning curve for the average new entrant in content marketing is even worth trying. Given the complexity of competition and the likelihood that existing market competitors are more practiced, is it even worth doing? The answer isn’t necessarily easy, and is dependent on your content marketing goals. Are you creating…
Alexiy asks, “What is your opinion: To maximize success with content, is it best to stay consistent with the length (how many words) and medium (blog vs video) or provide a variety for your audience?” Opinions without data are irrelevant, so let’s look at the data to make this decision. I took a sample of…
For those who don’t know, I operate three different email newsletters. There’s my weekly Almost Timely newsletter, which is my personal newsletter that comes out Sundays. There’s the Trust Insights weekly newsletter, In the Headlights, which comes out Wednesdays. And there’s a weekday newsletter called the Lunchtime Pandemic Reading newsletter, which shares COVID-19 news every…
