I recently watched a livestream with some strategy consultants who trotted out a SWOT analysis that was fairly close to useless. If you’re unfamiliar, a SWOT analysis is a 2×2 grid of strengths, weaknesses, opportunities, and threats. It’s a strategic analysis tool designed to help companies assess a competitive landscape and set strategy. A basic…
I got a new bread machine over the holidays to replace our older, cheaper machine. The old machine was good – very inexpensive, and it made reasonably decent bread. It was our first bread machine, one of those inexpensive $50 models. We didn’t invest heavily because frankly, I wasn’t sure how much we’d use it.…
I had a fun debate with my kids recently about the Mega Millions lottery and at what point you hit diminishing returns on purchasing lottery tickets. Lottery tickets are inherently a bad mathematical bet; the ROI of many games is somewhere around -90%. For every $1 you spend on the lottery, you lose $0.90 of…
Guilherme asks, "Can I ask you something about platform type? I ran facebook ads to my website, shouldn’t my traffic be split between the 3 types fo platform (web, android and ios)? I only got Web…" There’s a bit of a mixup here. Let’s dig into some of the nomenclature of Google Analytics 4 to…
Belinda asks, "How do you send this email? Is is from/through an email provider (MailChimp, etc) or from your website directly (that would be amazing)??" I’m going to preface this post by saying that the way I manage my email marketing newsletter isn’t for everyone, and isn’t optimal. I do things the way I do…
Jim wrote in, "Hi Christopher – our question is about Twitter mainly. Our organization name is related to the name of many local, unaffiliated organizations. We’ve distinguished ourselves by adding "national" in front of our name, but every day, many times a day, people confuse and tag us in tweets about one or more of…
Over the holidays, I looked at two things regarding my personal content strategy. First, I asked you, my community, what format content you’d like more of from me. Your answers were pretty clear: You want more content that’s text, that’s faster to consume. What you don’t want is more rich media to try digesting, and…
Catherine asks, “Most marketers are evangelizing about doing livestreaming , as being the media who gets the highest reach and engagement. Why did it come in last in your Almost Timely poll?” This is an excellent question, and I suspect it has to do with algorithms. Livestreams are appointment media – you have to be…
Summary In today's episode, I break down why live streaming ranked last in a content format preference poll even though marketers keep evangelizing about it. Here's what this means for you. You'll learn to choose formats that reduce cognitive load instead of adding more meetings to your audience's calendar. You'll also learn these concepts: how…
One of my favorite exercises that I’ve performed every year since he first introduced it is Chris Brogan’s Three Words. Rather than create resolutions which are difficult to keep, the three words exercise puts together three words that form your mantra for the coming year. My twist on it is to restrict it to just…
