Summary In today's episode, I walk through how to get organizational buy-in for a data-driven strategy when teams cling to the "we've always done it this way" mentality. Here's what this means for you. You'll learn how to sell change by framing data in terms of personal benefit for stakeholders and securing quick early wins.…
Masha asks, “What does it really mean to be an SEO expert? Considering the depth and breadth of SEO, is it even possible to be an expert on all aspects of SEO?” It depends on how we define SEO itself. SEO, or search engine optimization, is all about optimizing our digital properties to be found…
Summary In today's episode, I break down what it really means to be an SEO expert and explore whether mastery across all SEO disciplines is even achievable. Here's what this means for you. You'll gain a clear framework for thinking about SEO expertise so you can build a well-rounded skill set that actually drives traffic,…
Sandeep asks, “How do you stay aware of new marketing trends?” The answer here is straightforward: your communities. The communities you belong to will lead you to what’s new, especially in private communities where members aren’t being blitzed by spam and ads all the time, like Discord and Slack. Join a handful, show up, and…
Yulia asks, “How will you know if a marketing trend is right for your business or brand or whether you should stay clear of it?” The answer to this question is straightforward: how well does a trend align to four key factors: Audience Values Offers Creative Watch the video for full details. Can’t see anything?…
Summary In today's episode, I break down a four-part framework for deciding whether a new marketing trend is worth pursuing for your business. Here's what this means for you. You will stop chasing shiny tactics that don't fit and start investing only in channels where your brand can genuinely win. You'll also learn these concepts:…
Michelle asks, “What one piece of marketing advice would you offer to brands as we head into the new year?” Get your analytics infrastructure in order. So many companies are in terrible condition, analytics-wise, and if you’re a mess, then you can’t make data-driven decisions. You want to be data-driven. You want to make decisions…
Summary In today's episode, I share one critical piece of marketing advice for brands entering a new year of disruption, focused on building rock-solid analytics infrastructure. Here's what this means for you. You gain a survival framework that lets you pivot your business in real time when markets, customer behavior, and conditions shift unexpectedly. You'll…
Nicole asks, “What should our strategy be with CPRA and cookies inevitably being taken away from marketers?” It’s inevitable that consumer data will become more private. Intelligent Tracking Prevention for Safari and Firefox have blocked third party cookies. CPRA – just voted into law – will restrict sharing of data (not just selling). Chrome will…
