Summary In today's episode, I walk through how to find the best time to post on social media by analyzing your own audience data using Google Data Studio and Google Analytics. Here's what this means for you. You'll gain a repeatable method for replacing guesswork with evidence-based posting schedules tailored to your specific audience rather…
Summary In today's episode, I break down how CPRA and the phaseout of third-party cookies force marketers to rethink their data strategies. Here's what this means for you. You discover why treating data collection as a value exchange becomes the foundation of any first-party data strategy going forward. You'll also learn these concepts: how to…
Oleksandyr asks, “What defines a trend versus a tactic or a strategy?” Mathematically speaking, the definition of a trend is a sustained change in a metric over a period of time that can be proven with a statistical test. In the context of this question, I assume we’re talking about usage of particular channel, tactic,…
Summary In today's episode, I break down the difference between a trend, a tactic, and a strategy while showing how statistical tests reveal real trends in marketing data. Here's what this means for you. You'll stop guessing which platforms and channels deserve your investment and start basing decisions on measurable sustained change. You'll also learn…
Tara asks, “With the confirmation of BERT’s role in search ranking as Google DeepRank, could you explain more what this means?” BERT is a model, which is like saying it’s a blender or a frying pan. It’s how BERT is used that impacts our understanding of its SEO impact. BERT is great at: – classification…
Summary In today's episode, I explain how Google's BERT model (now confirmed as part of "Deep Rank") works within the search ranking algorithm and what it means for your SEO strategy. Here's what this means for you. You gain a clear framework for creating content that aligns with what BERT rewards so your pages rank…
Antonia asks, “How often should I be cleaning my email list?” Given the volatile nature of the economy and employment situation right now, I would suggest the following schedule for email marketing list cleaning: Clean your email list on submission with good form validation Clean your email list on batch upload Clean your email list…
Summary In today's episode, I walk through how often you should be cleaning your email marketing lists and the four critical points where cleaning should happen. Here's what this means for you. Cleaning your list frequently keeps it healthy, cuts down on complaints and invalid sends, and protects you from spam traps during these volatile…
Jim asks, “We’ve actually gotten pushback internally for using GA because of data privacy. Ever come across this?” Plenty of times. There are situations in which Google Analytics would not meet regulatory requirements. Google Analytics is not HIPAA compliant; the only industry certification for security it possesses is ISO 27001. And while no PII/SPI/PHI is…
Summary In today's episode, I break down when Google Analytics does and doesn't meet data privacy and compliance standards for organizations handling sensitive information. Here's what this means for you. You'll understand the real reasons teams get internal pushback on using GA and how to audit your site to avoid accidentally leaking personally identifiable information…
