Summary In today's episode, I explain why affordable stock photo and footage sites are risky and recommend building your own legal library with your phone instead. Here's what this means for you. You can sidestep six-figure copyright lawsuits by photographing common objects yourself and keeping costs at nearly zero. You'll also learn these concepts: the…
Summary In today's episode, I walk through how to scrape fanfiction data from Archive of Our Own and use IBM Watson AutoAI to predict what drives story popularity. Here's what this means for you. You'll see how exploratory data analysis turns messy scraped data into a testable content marketing hypothesis. You'll also learn these concepts:…
Bob asks, “What’s the best way to quickly get your mind wrapped around how new software works and to come up with a strategy for applying it to your projects?” It comes down to classification. If I put a new appliance in your kitchen, and the appliance is any good at all, should you be…
Summary In today's episode, I walk through a three-step framework for quickly understanding new software and deciding where it fits into your marketing technology stack. Here's what this means for you. You gain a practical lens for evaluating tools without drowning in demos or buzzwords. You'll also learn these concepts: why form should hint at…
Ted asks, “How do you prioritize building an organization’s MarTech stack? How do you build a foundation that you can add to over time?” One of the biggest pieces is going to be your database environment, followed by your overall tech platform. Many companies have a major tech provider, and that puts some constraints on…
Summary In today's episode, I walk through how to prioritize building a Martech stack that you can grow over time. Here's what this means for you. You'll gain a clear four-step framework for evaluating vendors so you avoid lock-in and pick tools that actually work together. You'll also learn these concepts: why aligning with your…
Robyn asks, “What recommendations for an ecommerce platform do you have for selling digital goods?” The answer depends on the kinds of products you’re selling. For books, videos, and most digital goods, I like Gumroad. For courses, I like LearnDash. It all comes down to where the customers are, where you are, and what the…
Summary In today's episode, I walk through recommendations for e-commerce platforms tailored to selling digital goods, comparing options like Gumroad, Stripe, PayPal, and LearnDash along with marketing and CRM tools that complement them. Here's what this means for you. You can pick the right platform for what you're actually selling without overpaying in transaction fees…
Marya asks, “Would I ever need that old link to have “permanence” online and history? By changing this to an updated “new” link, do I lose any ‘clout’ or historical SEO points if I take them ‘away from the past’ and ‘borrow them for the future?’” As long as links are redirected properly, you shouldn’t…
Summary In today's episode, I explain why you don't need to keep old URLs when recycling blog content and how proper redirects preserve your SEO value. Here's what this means for you. You gain a clear strategy for refreshing winning posts without losing search rankings or wasting effort on outdated links. You'll also learn these…
