Summary In today's episode, I walk through exploring a brand-new COVID-19 behavioral dataset from Imperial College London and YouGov covering 29 countries. Here's what this means for you. You gain a repeatable workflow for opening an unfamiliar dataset and pulling out early insights without getting overwhelmed. You'll also learn these concepts: why the codebook is…
Stephanie asks, “What will in-person events need to think about, implement and communicate for you to feel comfortable returning to some of your favorite conferences?” Disclaimer: I am not a medical professional. For professional advice about COVID-19 please consult a qualified virologist or epidemiologist. For in-person conferences to be safe, a vaccine needs to be…
Summary In today's episode, I break down why in-person events remain unsafe during the COVID-19 pandemic and what organizers must consider before bringing attendees back together. Here's what this means for you. You gain a clear framework for evaluating event safety that prioritizes attendee health, legal protection, and insurance viability over short-term revenue. You'll also…
Stephanie asks, “The pandemic has led to the cancellation of many conferences. If in-person events are a cornerstone touchpoint for a brand, how should marketers pivot? What can they do now to drive pipeline activity?” It depends on how you got your pipeline from shows. Was it as a sponsor and you got the list?…
Summary In today's episode, I walk through how marketers can pivot from canceled in-person conferences to digital tactics that still drive sales pipeline. Here's what this means for you. You'll discover how to map each conference benefit to a digital equivalent so you can hit your pipeline goals without live events. You'll also learn these…
Dasha asks, “I want to take some classes on analytics and visualization skills – what would you recommend?” I’d start by learning the principles of data visualization first. Edward Tufte’s book, The Visualization of Quantitative Information, is the classic textbook to start with. Then look at Data Studio’s introductory course, followed by Microsoft’s free EdX…
Summary In today's episode, I walk through a recommended learning path for analytics and visualization skills, starting with foundational textbooks and progressing through free online courses. Here's what this means for you. Following this progression builds rare high-value skills that pair creative marketing instincts with quantitative analysis, making you a standout candidate who commands higher…
Jake asks, “As a marketing agency owner, we frequently run into the issue of clients not wanting (or simply not understanding) to pay for “Strategy” … Since it’s a grey area and hard to measure. How do you articulate or show the value of marketing strategy?” Strategy tends to be amorphous for people because we…
Summary In today's episode, I break down how marketing agency owners can articulate and prove the value of strategy to clients who see it as a vague gray area. Here's what this means for you. You'll gain a clear framework for defining strategy so you can confidently price and sell it instead of letting clients…
Leah asks, “What do you recommend for an affordable stock photos / stock footage site?” You get what you pay for doesn’t necessarily apply to stock photos, because sometimes you get a lawsuit and those are fairly expensive. What should you do? Roll your own, for legal reasons. Can’t see anything? Watch it on YouTube…
