Christopher S. Penn – Marketing AI Keynote Speaker

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Month: July 2020

  • You Ask, I Answer: Speeding Up a Website for Mobile SEO?

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    Summary In today's episode, I walk through what actually controls website speed and what an SEO company can realistically do to improve it. Here's what this means for you. You get a clear breakdown of the seven technical factors that determine how fast your site loads, so you know exactly where to focus your efforts.…

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  • Saturday Night Data Party: Hunting Down Hate

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    Summary In today's episode, I walk through how to analyze Twitter networks to identify bot accounts and hate speech spreading conspiracy theories like "plandemic." Here's what this means for you. You gain practical techniques for using network graph analysis to map influence and protect online conversations from coordinated harmful activity. You'll also learn these concepts:…

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  • You Ask, I Answer: Identifying and Using Audience Slang?

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    Christopher S Penn

    Kristi asks, “What slang does your brand use on social media? Any you avoid?” Slang is an interesting challenge, because often it’s not just generational, it’s also contextual to a specific group of people. Why would you use it? To relate better to your audience? If that’s something you want to do, and it’s appropriate…

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  • You Ask, I Answer: Identifying and Using Audience Slang?

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    Summary In today's episode, I explore why brands should think twice before using slang on social media and how to approach it correctly. Here's what this means for you. You gain an anthropological framework for deeply understanding your audience rather than risking offense with misused terms. You'll also learn these concepts: why slang carries contextual…

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  • You Ask, I Answer: Follower Campaigns on Facebook and LinkedIn?

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    Christopher S Penn

    Jess asks, “What’s your best advice for running follower campaigns on Facebook & LinkedIn?” Don’t. Here’s why: all social networks compute engagement by roughly the same measure: number of people who see your content versus the number of people who engage with it. The more people who see it and don’t engage, the lower your…

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  • You Ask, I Answer: Follower Campaigns on Facebook and LinkedIn?

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    Summary In today's episode, I break down why running follower campaigns on Facebook and LinkedIn is a bad idea and what you should do instead. Here's what this means for you. You'll redirect your marketing dollars toward assets you actually own, protecting your reach from algorithm changes and platform risk. You'll also learn these concepts:…

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