Jessica asks, “How do you feel about citizen data scientists?” I love the theory, the concept, and to be sure, there are plenty of people who are data scientists that lend their expertise to causes and movements outside of their day jobs. But the question is, is a citizen data scientist someone who is a…
Summary In today's episode, I break down what it really means to be a citizen data scientist, exploring both interpretations and the hidden risks that come with applying data science skills to causes outside your professional expertise. Here's what this means for you. You gain a practical framework for knowing when your data science contributions…
Day 2 of THINK 2020 was much more meat and potatoes, from use cases for AI to process automation. Rob Thomas, SVP Cloud and Data, showed a fun stat that early adopters of AI reaped a 165% increase in revenue and profitability, which was nice affirmation. But the big concept, the big takeaway, was on…
Summary In today's episode, I break down the highlights of day two of IBM's Think 2020 digital experience, focusing on a fascinating concept called neurosymbolic AI. Here's what this means for you. Neurosymbolic AI combines the strengths of expert systems and neural networks to build more trustworthy AI, including chatbots that handle nuanced conversations while…
We look back at day 1 of the IBM THINK Digital Experience. Completely different from the in-person experience, but neither better nor worse. Highlights: – AI for IT – complexity of systems – Rob Thomas on a more layperson-friendly Watson Studio AutoAI – Tackling of more complex issues with AI – Data supply chain and…
Summary In today's episode, I recap the highlights from day one of the IBM Think 2020 digital experience, covering AIOps, hybrid cloud strategy, and what marketing technologists can borrow from enterprise IT. Here's what this means for you. You gain a practical lens for protecting your marketing stack by treating your data supply chain with…
Paul asks, “What’s your recommended audio, video, and lighting setup for webinars and events?” Great question. As David Tames once taught, great video begins with great audio. Get the mic near your mouth! Lighting will do more to improve video quality than almost any camera, as long as the camera isn’t absolute junk. Go for…
Summary In today's episode, I break down recommended audio, video, and lighting setups for webinars and events, arguing that technique matters far more than expensive gear. Here's what this means for you. You'll learn how to make ordinary equipment look professional by mastering a few fundamentals of positioning and lighting. You'll also learn these concepts:…
Michelle asks, “If you could give one piece of advice to small businesses as they prepare for the recovery, what would it be?” This is more of an economics question than a marketing one. In the Great Recession, the single most important thing for any business was cash flow. Positive cash flow meant you stayed…
Summary In today's episode, I answer Michelle's question about the single most important piece of advice for small businesses preparing for economic recovery. Here's what this means for you. You gain a clear framework for understanding cash flow, margins, and how to keep your business alive when revenue drops. You'll also learn these concepts: why…
