Summary In today's episode, I break down why you should ditch third-party Instagram link in bio platforms like Linktree and roll your own simple solution instead. Here's what this means for you. You save money, gain control over your data and analytics, and avoid the risk of vendors raising prices or disappearing overnight. You'll also…
Simone asks, “Does Google Search ding us for duplicated content or should I just throw this out the window and let my editorial team publish the same content across multiple sites?” Google’s search algorithms attempt to find the most authoritative version of any given piece of content. Sometimes that’s your site. Sometimes it’s not –…
Summary In today's episode, I break down how Google actually handles duplicate content and what it means for your SEO strategy when publishing across multiple sites. Here's what this means for you. You'll discover why giving away your best content to bigger publishers can silently drain traffic and authority from your own site. You'll also…
Jason asks, “What are the precautionary steps if I need to change the title, description, artwork and such for a podcast so I can avoid losing momentum and not break anything with the new version of the show? What are the implications for being discovered in the podcast searches?” Treat this like any move. Avoid…
Summary In today's episode, I walk through the precautionary steps for rebranding a podcast—including changing the title, description, and artwork—without losing search visibility or audience momentum. Here's what this means for you. You can rebrand your show smoothly by treating it like a website migration, keeping the RSS feed stable, and giving listeners a structured…
Thomas asks, “What tool do you like to use to record your computer screen? Looking to make an instructional video and I want to show the steps on the screen as I go.” Without a doubt, Techsmith Camtasia. It’s the best tool for the job, especially if you want to do more interactive stuff like…
Summary In today's episode, I recommend screen recording software for creating instructional videos and break down why thoughtful planning matters more than the tool itself. Here's what this means for you. You get a practical framework for picking software, structuring content, and adding professional touches like cursor highlights and picture-in-picture. You'll also learn these concepts:…
Alanna asks, “Let’s say you have a job that is making you pretty unhappy (Marketing Manager, supervising one other person) and you are realizing that you hate Google Analytics and content calendars and pixels and you really just ended up here because you like to write and it got out of hand. What would you…
Summary In today's episode, I answer a listener's question about pivoting from an unhappy marketing manager role into a writing career that matches her real passion. Here's what this means for you. You'll see that there's a robust market for skilled writers across many paths, and AI won't displace human creativity because machines can only…
Linda asks, “What recommendations do you have for recording video quickly and easily? The camera on my iPhone isn’t doing the job.” Unless your iPhone is over 5 years old, chances are the camera on it is just fine. You’ve probably got three other problems: lighting, stabilization, and audio. Equipment mentioned is shown here: https://www.trustinsights.ai/amazonstorefront…
