Summary In today's episode, I walk through how to find and fix thousands of broken outbound links on an aging WordPress blog using SEO crawlers and direct MySQL updates. Here's what this means for you. You'll get a repeatable, programmatic process for cleaning up dead links across your entire site so you stop sending visitors…
Jessica asks, “When it comes to marketing data science, I’ve got very good business knowledge, but lack of the technical side. any advice?” The first question you have to ask is whether you need the hands-on skills or just knowledge of what’s possible. The second question is what skills you already have. Remember that in…
Summary In today's episode, I walk through how to build technical and statistical skills for marketing data science even when you start with strong business knowledge. Here's what this means for you. You'll discover that learning the math first, then the tools, prevents wasted effort and helps you make smarter technology choices. You'll also learn…
