Shelby asks, “Have you ever run an email campaign asking your audience if they still want to be on your email list?” Nope. Instead, I take the tactic of making the unsubscribe painfully obvious in every single email. In my Almost Timely newsletter, it’s a bright, neon, hideous, flashing giant banner near the top of…
Summary In today's episode, I break down why opt-out email campaigns backfire and what to do instead to keep your list healthy and engaged. Here's what this means for you. You'll discover a better path to building a smaller, more loyal audience that actually reads your messages rather than padding your vanity metrics. You'll also…
Jason asks, “I’m writing about why brands should definitely start a podcast, and I was curious if you had any thoughts about how podcasts are becoming an effective content marketing strategy. How can podcasts can translate into reaching tangible marketing goals?” The question is predicated on three different questions: first, what are your tangible marketing…
Summary In today's episode, I challenge the assumption that brands should start a podcast and break down what podcasting actually takes to support real marketing goals. Here's what this means for you. You'll stop treating a show like a magic wand and start treating it like a product that needs clear goals, real budget, and…
Audrey asks, “What are your best content curation strategies/methods/tips?” Content curation, if done improperly, can be a time-consuming chore. Selecting content worth sharing doesn’t have to be. You need content sources you can trust, a method for determining what content is relevant to your brand, and a way to summarize it quickly. Watch the video…
Taiylor asks, “Is there really such a thing as updating your blog too much? Is twice a week really benefitting my company and me? If I’m pumping out lackluster content occasionally, is it time to cut back?” There’s no such thing as too much great content. But there is such a thing as too much…
Summary In today's episode, I explore whether publishing blog content twice a week really helps your business or whether you're just churning out lackluster posts that waste effort. Here's what this means for you. You'll discover that great content never has an upper limit, but mediocre content quietly erodes your traffic, email engagement, and audience…
