Summary In today's episode, I walk through real-world examples of AI-driven digital marketing projects that failed and succeeded, and unpack the reasons behind each outcome. Here's what this means for you. You'll discover that most AI failures stem from a handful of root causes you can avoid, and most successes come from focused tactical applications…
One of my favorite definitions of brand is by artist and comedian Ze Frank, who defines brand as: An emotional aftertaste from a set of experiences. Brand is identity, true, but it’s also how that identity feels, how it resonates with us. When we think about our favorite brands, we don’t consider those brands dispassionately. We…
One-click unsubscribe links could be destroying your email marketing list, especially if you’re a B2B marketer. By one-click unsubscribe, I mean any email marketing/marketing automation platform which allows a subscriber to opt out simply by clicking a link in the email and taking no further action or confirmation. When they get to the landing page,…
People familiar with sales and marketing know of the Golden Rolodex, the list of high-level contacts that truly successful salespeople bring with them to each new position. They have a treasure trove of contacts who they call on to drum up business and make a huge impact from the day they’re hired. Salespeople who are…
I used to love Disqus. Once upon a time, it was a great ad-supported commenting system that allowed for rich interactivity, and even had a profit-share for site owners. But times change, companies change, and Disqus is now an ugly hindrance to my website instead of a help. The profit-share is gone, the ads are…
It’s somewhat amusing to look back on this post, which was originally published on April 12, 2007, when John and I had first launched Marketing Over Coffee. Back then, the show was done from the Dunkin Donuts in Natick, MA, right on Route 9, because both of us had jobs in the city and it…
Summary In today's episode, I walk through the idea of giving away "non-essential secrets" – small but useful marketing tricks that won't hurt your competitive edge. Here's what this means for you. You'll build community goodwill and earn a reputation as a generous expert by sharing simple, non-public tips that help others work smarter. You'll…
Ash asks, “We are moving our website to a new domain name. We have UTM links created on the existing website. I would like to know: 1. The UTMs will stop working/get re-directed to new domain name? 2. If 1 is True then what is the best way going forward to handle existing UTM links…
Summary In today's episode, I answer a listener's question about what happens to UTM tracking links when migrating a website to a new domain name and share best practices for handling the technical migration. Here's what this means for you. You gain a clear technical and strategic roadmap for rebranding your website without losing tracking…
What does it mean to be a data-driven company? Companies generally aren’t created as data-driven, data-centric entities from the beginning; for most companies, it’s an evolution in their culture and strategy, a journey that can take years. To become data-driven, companies evolve through five stages: Data-resistant Data-curious Data-aware Data-savvy Data-driven Data-Resistant The mantra of the…
