Tony Dunn asked, What are some unique tips, scripts or tools to measure “meaningful interactions”, vs using typical engagement metrics like impressions, clicks, likes, etc? (beyond counting replies or comments) This is partly in reference to Facebook’s algorithm change, but also speaks to a much deeper measurement issue lurking within social media. The answer? Use…
Christopher asked, “Christopher! Went to the SMMW this past year and attended your presentation. One of the most impactful and motivating talks I have seen. I am extremely amateur in my domain expertise in coding- signed up for a python course via codecademy for my personal growth. In my professional role I am pulling the…
I’m leaving SHIFT Communications. Background: Figuring out Public Relations In late 2012, I joined SHIFT Communications with a burning question. I had mastered the basics of digital marketing, of the middle of the funnel. I was a proficient email marketer, web marketer, and social media marketer. But I had a challenge. I didn’t understand the…
IBM THINK 2018 promises to be one of the largest, most rewarding technology conferences on the planet, in Las Vegas in March 2018. Getting the most out of this massive show requires advance preparation. For first-timers (and forgetful veteran attendees of other IBM events), here are a few suggestions to enhance your THINK 2018 experience.…
In order to know what to fix, we need to understand the relationships between our metrics. We have so many to choose from. How do we make sense of any of them? If we don’t understand the relationships between our metrics, we spend time fixing things that aren’t broken or ignoring the things that are.…
At Social Media Marketing World 2018, I sat down with live stage host Sunny Lenarduzzi to talk about measuring the impact of video marketing, especially on YouTube. We have so many great ways to measure video today, but I strongly encouraged her and the audience to use the tools already at hand, such as: Google…
Stedman asks, Many companies publish e-books and whitepapers that require you to sign up before you can read them (“gated content”). I’d like to apply this to blogs more generally: gating certain blog posts until the user has provided their email address. If readers are willing to give their emails to get access to useful…
