Four Failures of Social Media Marketers 1

I’ve just returned from Social Media Marketing World with a list of things we social media marketers should be doing better. Here’s a summary in about 7 minutes:

Followup Thoughts from Social Media Marketing World 2018

Social media marketers face four major obstacles to their success:

  1. Failing to create audience-centric messaging.
  2. Failing to create and give value first.
  3. Failing to measure what matters.
  4. Failing to focus on what’s practical and applicable.

Most of all, we have forgotten the basics. We have forgotten how to execute the basics of social media, and we’re seeing the performance penalty for those lack of basics. Get back on track by fixing the four failures above. These are my key takeaways from speaking with dozens of marketers at Social Media Marketing World.

You might also enjoy:

Want to read more like this from Christopher Penn? Get updates here:

subscribe to my newsletter here

AI for Marketers Book
Get your copy of AI For Marketers

Analytics for Marketers Discussion Group
Join my Analytics for Marketers Slack Group!

Pin It on Pinterest

Share This