Measuring YouTube and Video at Social Media Marketing World 2018 1

At Social Media Marketing World 2018, I sat down with live stage host Sunny Lenarduzzi to talk about measuring the impact of video marketing, especially on YouTube. We have so many great ways to measure video today, but I strongly encouraged her and the audience to use the tools already at hand, such as:

Watch the 12-minute video below:

Social Media Marketing World 2018 Live Stage: Christopher Penn

I’ve been doing a ton more with YouTube lately; if you’re interested, please go check out and subscribe to my channel – and ask questions! I’m happy to answer them.

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