Warning: this content is older than 365 days. It may be out of date and no longer relevant.

Measuring YouTube and Video at Social Media Marketing World 2018 1

At Social Media Marketing World 2018, I sat down with live stage host Sunny Lenarduzzi to talk about measuring the impact of video marketing, especially on YouTube. We have so many great ways to measure video today, but I strongly encouraged her and the audience to use the tools already at hand, such as:

Watch the 12-minute video below:

Social Media Marketing World 2018 Live Stage: Christopher Penn

I’ve been doing a ton more with YouTube lately; if you’re interested, please go check out and subscribe to my channel – and ask questions! I’m happy to answer them.

You might also enjoy:

Want to read more like this from Christopher Penn? Get updates here:

subscribe to my newsletter here

AI for Marketers Book
Get your copy of AI For Marketers

Analytics for Marketers Discussion Group
Join my Analytics for Marketers Slack Group!

Subscribe to My Free Weekly Newsletter

Subscribe to My Free Weekly Newsletter

Sign up now to the free Almost Timely Newsletter, released every weekend with the latest news about marketing, technology, analytics, data science, and AI.

  • This field is for validation purposes and should be left unchanged.

You have successfully subscribed to the Almost Timely Newsletter!