Publishers, in an attempt to recoup revenue losses, are trying to block the ad blockers. They are doomed to fail, not because ad blocking technology is superior, but because of content shock. Since the Internet became public, we’ve been in a technological arms race. For every new advertising tool developed by marketers, enterprising technologists develop…
Happy new year! No, not on the Gregorian calendar, but the Asian lunar calendar. 2016 is the year of the monkey, and in the five elements cycle, it’s a yang fire year. What does this mean for us? Buckle up! No, really. Buckle up. It’s going to be a rough ride. The monkey’s personality, as…
Is business slowing down? A handful of leading indicators may warrant concern. A theme I’ve heard repeated in many different business conversations is that business is slowing down. Customers aren’t buying as much. Executives aren’t signing contracts. Sales prospects are stalling in the pipeline. Are there economic indicators which could explain this phenomenon? Or are…
Last year I had the privilege to attend IBM’s Analytics for All event featuring one of my favorite products, Watson Analytics. As one of a dozen IBM Futurists, we were asked for our perspective on analytics trends. Here’s what Valdis Krebs and I shared: Click here to see the video on YouTube. My prediction about…
I recently had the privilege of guest lecturing at Bentley University’s eMarketing class, hosted by CC Chapman. The most important point of the evening was that strategy is where we must always start as marketers. If we don’t know why we’re doing something, we don’t have a winning strategy. If we don’t have SMART goals,…
Part of the innovation formula in Leading Innovation involves curiosity. We ask questions like, “what would happen if…?” and “what happened when I…?” It’s Groundhog Day today, the day when Punxsutawney Phil emerges from whatever container he’s kept in and looks for his shadow. Legend has it, if he doesn’t see his shadow, spring is…
Not everyone is a creative genius. Not everyone can pull a rabbit out of a hat, create something from nothing, dream up fantastical new inventions. Believe it or not, I’m in that boat, just like most of you. I am less inventor, more tinkerer. Tinkerers are different to inventors. Tinkerers take things and, ideally, make…
