Which web pages are your most popular? Which tweets are your most popular? How do you know which content to reshare? These are not infrequent questions asked by content marketers. How do you decide what’s popular? One of the simplest methods is to use quartiles. If you’re unfamiliar with quartiles, they are a basic statistical…
When studying with a master teacher, one of the most important things you can do is to arrive with your burning questions. Your burning questions are the questions you must get answers to. This is something that I learned from my teacher’s teacher, Stephen Hayes. However, some questions are better than others. Some questions will…
DemandBase (a SHIFT client) asked the following question: A fine question for a lighter Friday blog post. What’s the best day for me as a marketer? It’s not a big win, though those are certainly nice. It’s not a hire, a promotion, or a bonus. Again, those are nice things to have, and I certainly…
One of the questions asked recently at Social Media Marketing World was how much authenticity matters. How much does it matter if you don’t personally write your own social media posts and content, especially at a brand where it’s assumed that a social team will be at work anyway? For example, when I write for…
Laura Pezzotta asked: For my favorite mobile app? There are so many to choose from, but if I had to pick the Swiss army knife I use more than most, it’d be Evernote. Why Evernote? Versatility. It’s a document scanner, which comes in handy. It’s a whiteboard capture utility. It’s dictation software (especially when wired…
Alan Belniak asked a followup question on yesterday’s blog post about what sources I read. This is less a question of what I read and more a question of method: where do the sources come from? Here’s what I mean: everyone starts with the same sources because those are the easiest ones to start with.…
Alan Belniak and Gini Dietrich both asked how I work in the mornings. Here’s a quick video walkthrough of my personal processes. As always, I’ll caution you that what I do isn’t what you should do. Like a BLT, everyone has their own recipe, their own way of doing things. Borrow ideas if you like,…
