Last night at the Boston Martial Arts Center I had an interesting experience while coaching one of the green belt students on some avoidance techniques. The drill was simple: I swung at the student with a foam-padded bopper and after avoiding a relatively slow swing, they had to hit a padded target. It’s a drill
This time of year, we trot out the favorites of graduation speeches that inspire, make us laugh, and make us think. Whether it’s Steve Jobs at Stanford, Conan O’Brien at Dartmouth, Bill Gates at Harvard, or Stephen Colbert at Knox College, there’s no shortage of awakening moments to be had. Watch them all – they
At the recent event, I was asked two questions – what’s the future look like for marketing technology, and what’s holding that future back? To look at the future, we should first see where we’ve been. In the beginning of business, advertising, marketing, PR, sales, and customer service are all one person, one girl or
When you look at an eroded beach, what does the legacy of the sand tell you? It tells you about how water and wind have shaped the beach. You can see where waves have crashed on the shore. You can see where runoff has eaten away at dunes. You can see where reed grasses have
I finally got to and through the first wing of Throne of Thunder on my Worgen hunter recently, the newest raid in World of Warcraft. One of the most challenging parts of this particular set of raids is that the responsibility for the health of your character and her continued survival isn’t left solely to
When it comes to QR codes, which are all the rage lately, you have to consider people who don’t have QR code scanners, which is the majority of smartphone owners. They’re catchy and instantly recognizable, but no phone ships with a default reader just yet, though there are many available. Thus, in order to make
In this week’s Marketing Over Coffee, we lament that neither of us has had the opportunity to be a “Glasshole” yet, talk about wearable tech, the Forbes 50 list, SEOMoz, and more. See what we drank our coffee to this week: Want to get the show earlier than this rather less-than-timely announcement? Get it here.
What’s compelling content? Content that tells a good story. Try this simple exercise: everywhere that you are currently referencing your content marketing efforts, replace content marketing with story and see if what you’re saying still rings true or not. “We’ve published 6 pieces of content marketing on a rigorous schedule” becomes “We’ve published 6 great
I recently heard someone refer to metrics like Twitter followers or Facebook fans as fluff metrics or vanity metrics, as though they were intrinsically bad. Let’s clear something up. There are no “bad” metrics. There are metrics for which you currently have bad data. That’s correctable. There are also metrics that do not fit in
