For those who follow such things, yesterday marked the new year for billions of people as the year of the Yin Water Snake, exiting the year of the Yang Water Dragon. The year of the Yang Water Dragon was to have been marked by the dragon’s energy shaking itself out in our world, and we…
As we sit on the morning of a lot of snow, I was thinking about why The Weather Channel (TWC) even bothers to name winter storms. It’s not a convention anyone else uses, and it doesn’t measurably improve the forecasting. What does it improve, then? TWC’s SEO – by quite a lot. Go Google for…
Once upon a time, I did a talk on podcast audience building. We’ll have to go back to that well sometime soon, but in the meantime, Lon asked: @cspenn @chrisbrogan how about audience growth? I find discovery to be the biggest challenge in podcasting. Too many steps for listeners. — Lon Seidman (@lonseidman) February 6,…
Chris Brogan asked a while back how others do their podcasting, so I thought I’d share a few tips. Though it’s not apparent now on this website, I used to do a podcast back in the day called the Financial Aid Podcast, and managed to crank out 937 episodes before moving on to the pure…
You want to create a lot of content. You want to blog. You want to write newsletters. You want to record videos. You want to publish books. You want to podcast. You want to host webinars. Maybe you want to speak on stage. At the end of the day, it can feel overwhelming, can’t it?…
Over the weekend, I was doing more reading of the Heart Sutra, a popular Buddhist scripture, and this one line kept leaping out at me: Form is nothing but emptiness Emptiness is nothing but form Without getting into the technical details about what each word means (if you’re curious, go read Red Pine’s outstanding translation),…
Hands down, the most popular question I’m always asked at conferences and events is, “how do I do X on no budget or a very tiny budget?” (where X is social media, marketing, SEO, etc.) The answer is simpler than you think. Most of the time, when you pay big money for top talent or…
