Month: November 2011

  • A baseball parable about politics

    Once upon a time, there were two baseball teams, the Red Sox and the Yankees. Each team did its thing, and the owners made money, the players made money, the advertisers made money in the stadiums and on the televisions, and all was more or less well. Fans got to root for their teams and…

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  • Not another dime: a protest that works

    Please consider the following: Local Governments, Churches, Community Groups, Prominent Business Men And Others Are All Divesting From Big, Corrupt Banks Bank customers flee to credit unions Massive pile of news results about closing bank accounts This, ladies and gentlemen, is the protest that works. This is the protest that actually wakes up the powers…

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  • Basics before the basics

    How many of you remember the classic martial arts movie The Karate Kid? If you’ve never watched it, go find it on the movie rental service of your choice. Remember how Ralph Macchio’s character Daniel was put through a series of seemingly pointless exercises by his teacher Mr. Miyagi, the most famously quoted being “wax…

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  • How to Get Started With Google+ Pages for Business

    Announced a couple of days ago, Google+ for Business Pages (henceforth G+BP) are now available. With the rollout, let’s look at a few key points: 1. You can’t circle individuals unless they circle you first. This is a nice change as a consumer, tough on the marketer – it prevents you from mindlessly spam circling…

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  • 4 vital search strategies for social media marketers

    Take a look at the following charts and graphs. Popular social media expert: Well known social media company: Social media and marketing media outlet: Notice something? All of the sites that strongly rely on social media (50% or more of their traffic) have gotten pantsed over the past year in terms of traffic. Why? It’s…

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  • If you’re going to start with the Christmas music already…

    … may as well be the good stuff. One of my favorites, Sarah McLachlan’s Wintersong: [youtube width=”480″ height=”360″]https://www.youtube.com/watch?v=CPl2wMh396Q[/youtube] (available on Amazon) Happy wintertime, everyone.

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  • Google Reader and the loss of serendipity

    One of the most critical losses to the blog reading community with the rollout of the new Google Reader is the loss of its internal sharing, something that many of us came to rely on for serendipity. Why? Because in many cases, other people in our Google Reader network found new blogs, new items to…

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  • An interview with Don F. Perkins on ZMOT

    I had the pleasure of being interviewed by Don F. Perkins from Mind Mulch about a few different things on my mind of late, such as Google’s Zero Moment of Truth. Watch the short 5 minute interview below to see what we chatted about. [youtube]https://www.youtube.com/watch?v=wyE3pWL-_2w[/youtube]

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  • Between the long tail and the best time

    Marketing appears to be somewhat amusingly stuck between two extremes today. On the one hand, you have the folks (especially on the ecommerce and SEO side) saying that the long tail is your friend and is all you need to prosper. Create enough good content and the long tail will take care of you. On…

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  • Do New Klout Scores Predict Influence?

    One of the biggest hanging questions from my previous post on the algorithm change to Klout scores was: does the new Klout score do a better or worse job of predicting influence? Let’s attempt to answer that together today. Before we begin, the disclosures and disclaimers. This set of tests was done with two datasets…

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