Christopher S. Penn – Marketing AI Keynote Speaker

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Month: May 2010

  • The most basic business lesson taught by World of Warcraft

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    Christopher S Penn

    The most basic business lesson taught by World of Warcraft World of Warcraft’s Auction House is the in-game marketplace, the bazaar where players can sell virtual stuff to other players. Magical potions, plate armor, everything under the virtual sun gets traded millions of times a day. Auctions listed in the Auction House can last up…

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  • Why you must bet the farm on mobile and social media

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    Christopher S Penn

    Why you must bet the farm on mobile and social media Mitch Joel‘s keynote at MarketingProfs (which is a neat evolution of a talk I saw him give at PodCamp Toronto years ago) sparked an idea in my head about how we’re communicating with customers and what it means for your business. In his talk,…

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  • The fictional nature of money

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    Christopher S Penn

    How real is money? From one perspective, it’s the most real thing in the world. Without it, you don’t eat, you don’t have a place to live, no clothes to wear, etc. unless you’re living out in the wilderness, foraging off the land. Money can be a tremendous amplifier of personal power. With an inexhaustible…

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  • The State of B2B Social Media from MarketingProfs B2B Forum

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    Christopher S Penn

    The State of B2B Social Media from MarketingProfs B2B Forum I’ve been attending and speaking at the MarketingProfs B2B Forum for a couple of years now, ever since stepping in as a pinch-hitter at the 2008 conference. What a difference a couple of years can make! Two years ago, people were asking what Twitter even…

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  • Are we there yet? Diagnostic versus objective social media metrics

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    Christopher S Penn

    Are we there yet? Diagnostic versus objective social media metrics One of my favorite discussion points in my social media ROI talk is also probably one of the most overlooked – the understanding of diagnostic versus objective metrics. Imagine for a second you’re on a road trip. Diagnostic metrics tell you how the trip is…

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